Regardless of the industry, you work in, using technology as a leverage tool is key. Everyone is online these days! It is very important to learn how using today’s technology can help increase your business by ten-fold. Here are some helpful tips when using technology within the wholesale floral industry:
Increased Methods for Sales
If your retail shop has a website, you may want to consider setting up a storefront online. You can get additional business from those cruising around the Internet. Take sales and show your inventory for those curious as well. You can also take orders via email for those who not comfortable using the online storefront.
Use Social Media to Market your Business
create social media accounts and regularly update them. People can find your business from a simple Google search. Having these social media accounts will help to be more easily searchable and accessible too.
Create a Business Listing
You can create business listings on websites where people are looking for floral services. Wedding Wire or The Knot are websites where brides can find your shop or wholesale location. Use these resources as methods to find customers who may have not otherwise found your shop.
Set up Lines for Communication
Just by being online means you have already set up stronger ways to communicate with both customers, growers, and your employees. Increased communication also means higher productivity which can do wonders for your overall profits and sales. Be sure to regularly check in with those responsible for the day to day runnings of your business and the vendors you work with. Remember that communication is key!
Technology can be a blessing in that we are more connected and can run our wholesale floral businesses more effectively. Do you have any other questions on how technology can be beneficial to us in this industry as well as others? Visit our website to see this work in action! We can’t wait to hear from you!