According to the April 2013 issue of Floral Management Magazine, this year’s consumer reports show a marked increase in florist sales for Valentine’s Day 2013. Statistics show that ” Seven out of 10 florists reported sales gains from a year ago…(and) the good news is that more customers are choosing traditional florists.” This chart below shows the drastic increase of consumers buying at their retail florists this Valentine’s day in comparison to getting flowers from supermarkets, online, street vendors and more!
This chart also reflects a decrease in supermarket sales at the same time as a major increase in retail florist sales. In addition there were some statics released about what exact products where being sold. Not much to our surprise, red rose sales were phenomenal. They reached a record in comparison to the past 7 years!
Although mixed flower sales went up from last year the most popular arrangements included red roses. This sales analysis leads us to be believe it will also be a great mother’s day for retail florists! Return visits from satisfied customers from Valentine’s Day will spill into Mother’s Day purchases.
What do you think the most purchased this upcoming Mother’s Day? We think it will be pink rose arrangements! Get the conversation going so we can all anticipate the most popular products this season, we want to hear your thoughts.