Tag Archives: wholesale florist

For the Love of Tulips: A History

For as long as there have been flowers, people have loved tulips! They are the perfect flower for any occasion or time of year. With a variety of colors and texture, it is no surprise these wholesale flowers are highly sought after. Where did this admiration come from and why can’t we get enough of this lovely bloom?

people have loved tulips

Where it all began

Bruce Wright from the Society of American Florists (SAF) states that in the early 1600s, Dutch merchants and explorers traveled from Turkey and further east bringing back loads of spices, tobacco, and even flower bulbs such as tulips. These bulbs, when planted in the Netherlands, flourished substantially.

Wright also comments that the Dutch were the first to create their own stock exchange. At a time of economic uncertainty, they began trading and selling tulip bulbs. They became a form of currency. People everywhere wanted to get in on this exciting venture. Their higher demand resulted in prices rising swiftly. They were a luxurious commodity, mostly enjoyed by the wealthy class.

Tulip Mania

Wright then states that “tulip mania” occurred in in 1637 when their price bounced negatively. Things started to turn toward the worst. As their value decreased so did their importance in society. While people still admired the flowers, that’s all they were. They were no longer treated as a currency.

people have loved tulips

How about today?

Tulips are a huge export out of the Netherlands. Holland is known for its vast and picturesque flower fields full of tulips. They are a staple for retail florists and we like it that way! Now you know why people have loved tulips and will continue to do so!

Here at Main Wholesale Florist, we are happy to help with any questions. Do you adore tulips? Tell us why!

Do you need some wholesale tulips for your retail location? We can deliver them directly to your retail location with our flowers express service.

Learn about another great wholesale flower here!

Baby’s Breath: A Favorite Filler

What is Baby’s Breath?

Baby’s breath or also commonly called gypsophila is one of the most popular filler flowers for retail florists. These blooms have tiny white buds that are clustered on long lush stems. Gysophila represents undying love and romance making them a great selection for wedding design and Valentine’s Day.

Affectionately nicknamed Gyp, this filler can be paired with just about any bloom. Typically paired with roses and leather leaf fern, it is smart to keep this flower readily available in your retail shop.

Florists love baby’s breath mainly because of its versatility and long-lasting vase life. With many varieties and even some spray-tinted blooms, there are endless ways to incorporate baby’s breath into designs for your customers.

Trending?

Many thought that baby’s breath was on its way out. But recently they have been making a come back into our culture and design. You may find customers requesting it at a higher rate. Soon-to-be brides will bombard you with their Pinterest boards full of baby’s breath mason jar arrangements and table decor chock-full of these pretty petals.

Gysophila represents undying love

Some of our favorite varieties

Million Star

Million star is the most widely used and purchased of the baby’s breaths. It has smaller blooms than other varieties with green stalks.

Excellence

This variety has slightly larger blooms with bright white buds. Pair with roses and hydrangeas for a classic look your customers will love!

Overtime

Gypsophila overtime has the largest blooms. While still small, these blossoms will add a great punch of white to any floral arrangement.

Do you have any questions? Here at Main Wholesale Florist, we are always happy to help with your ordering needs. Stock up on baby’s breath at both our New Jersey and New York locations. We can also deliver wholesale flowers directly to your retail business or ship with our flowers express service.

We can’t wait to hear from you!

Flowers for Stress Awareness Month

Did you know that April is Stress Awareness Month? Gifting flowers have always been a tool used by people who wish to make others feel better. Flowers have been proven to help relieve stress and they also bring joy to people.

April is Stress Awareness Month

We have put together a list of ways to help promote this amazing cause and ways to drive business for your floral retail shop.

Engage with customers over social media

Be sure to post about this flower giving occasion over all of your social media accounts. Start to promote the month at least two weeks in advance.  This will allow enough time for more and more people to learn about the event!

Create a special day

Another great way to drive business would be to provide an enticing offer. You can invite your customers into the shop and allow them to pick out a special flower free of charge. While you have them, tell them the many mental health benefits that flowers possess. This may influence further purchases!

April is Stress Awareness Month

Customer Outreach

Anyone who purchases from your retail shop, encourage them to share with others how their flowers have helped them to deal with stress. Tell them to tag your shop in any social media posts that mention your flowers. You can even create a unique hashtag that your customers can share with others. Be sure to track the hashtag and see what your customers are saying!

Corporate clients can be key!

Contact all of your corporate clients and make them aware of this special month! Many of your clients may want to participate. Some of the customers may even purchase bouquets to hand out to their employees. This can mean serious business for your shop, so make sure that you are fully stocked!

April is Stress Awareness Month

Check out another amazing kindness initiative here!

Here at Main Wholesale Florist, we want to help celebrate this cause. Flowers have a healing nature after all! Visit our New Jersey and New York locations to pick out wholesale flowers specifically for Stress Awareness Month! Flowers can also be delivered directly to your retail location using our Flowers Express program! Spread the love with flowers for all occasions!

Attention! Petal It Forward 2018

The folks at SAF (Society of American Florist) are at it again! Their annual nation-wide celebration of Petal It Forward will occur on October 24, 2018. We invite you to participate and spread the word as well!

 

 

This feel-good initiative strives to spread kindness and compassion to those in your community. Whether it be a friend or a complete stranger, do something special to make their day. Those who participate in Petal It Forward are asked to purchase two flower bouquets. Find an unsuspecting individual and give them the bouquets. Tell them to keep one bouquet and give the other to another person. Tell them about the initiative and perhaps they will continue the giving. The possibilities are endless! If you live in a large city like New York, you may see people passing out flowers on the street. If you don’t see anyone in your town participating, take it upon yourself and spread the love!

As a retail florist or someone that works in the industry, you can participate by stocking up on wholesale flowers to create these bouquets. In your shop create signage to advertise the event with the arrangements pleasingly displayed. You may even get some foot traffic with people specifically looking for ways to celebrate this day, so be prepared!

Do you have any questions? How can you join this special day? Here at Main Wholesale Florist, we are happy to help answer these questions! Join us at our New Jersey or New York location and speak directly to our experts. We can even ship flowers directly to your retail shop with our Flowers Express program. How will you be Petaling it Forward? Drop us a comment or talk to us on Facebook! We can’t wait to hear from all of you!

Corporate Relationships are Key

Business relationships are imperative regardless of the industry. Wholesale and retail florists can develop partnerships with many types of customers. One of the most important is corporate customers. Learn why corporate relationships can be key to running a successful business!

Business relationships are imperative

Also known as B2B (Business to Business),  this type of customer is special in that you have gotten to know them and their floral needs. Corporate clients can be some of the most loyal. They will reach out to your retail shop when looking for a way to enhance the look of their offices. Flowers have also proven to improve the moods of people which ultimately can increase the overall productivity of its employees.

Once you’ve developed a trusting rapport it is likely that your corporate clients will continue to use your services. This will become a steady part of your business. They may even set up weekly or bi-weekly orders with your shop! Your B2B recipient will enjoy the ease of fresh flowers delivered directly to their locations. However, do not take this for granted, as budgets and timelines can vary or change over time.

Overall, these customers like the personal touch. They like that you know them by name and that they can easily get in contact with you for any changes or new orders. Reach out often to see how they are enjoying your floral designs. Do they need additional product next week? Etc.

Business relationships are imperative

Maintaining corporate relationships can be immensely important to the growth of your business. Here at Main Wholesale Florist, we are happy to answer any questions that you may have. We would love to be the source for your wholesale blooms which will adorn the hallways, entryways, and executive suites of these corporate clients. Visit our New Jersey and New York locations or enjoy the convenience of door to door delivery with our Flower Express program.