Tag Archives: SAF

Floral Industry News: 1 Day Profit Blast Coming!

Please join SAF for their 1 Day Profit Blast in two great cities this year! Learn from top leaders in the floral industry about ways to drive profit for your business. You definitely do not want to miss this exciting event!

Goals for the event

  • Enhance your design skills and profitability
  • Connect with new customers online
  • Discover hidden profits you could be missing
  • Learn how to improve your sales and your customer service approach

Where is this event?

This year SAF’s 1 Day Profit Blast will be taking place in Boston, Massachusetts on September 23rd and in Louisville, Kentucky on November 4th. Each will be sponsored by local floral industry leaders and companies.

What else can we expect?

Enjoy a supplier showcase as well as many educational presentations geared toward the empowerment of your business. This will be a great opportunity to meet with industry leaders that specialize in wholesale florals, retail sales, and design. Sharpen your floral design skills with classes and workshops throughout the day. This will also be a great way to network for yourself and your business. You will also learn about key marketing tools and techniques to supercharge your sales capabilities.

Have we caught your interest yet? You can register here! More information and accommodations can also be found here. Be the entrepreneur that you’ve always wanted to be! Tell us why you will attend. What aspects of your business are you looking to improve? We would love to hear from you and hope to see you there! Here at Main Wholesale Florist, we are happy to answer your questions. We look forward to talking with you soon!

Why you should attend the SAF Annual Convention

SAF Annual Convention 2015

SAF Annual Convention
September 9th-12th, 2015

Each year the Society of America Florists holds a big conference, and this year their 131st Annual Convention will be taking place in Amelia Island, FL! This is when all areas of the floral industry gather together to learn, network, compete, celebrate, and so much more. So let us give you a little more detail on why you should join in on this great opportunity!

1. Learn
There will be almost 50 speakers! All experts and all there to give you the best tips, tricks, and trends in the field. Some of these experts that will be speaking at the SAF Annual Convention include:

-Loren Hudziak and Ben Polk, Google

-Alexandra Valentin, The Ritz-Carlton Leadership Center

-Daniel Levine, WikiTrend.org/Avant-Guide Institute

2. Network
This convention will give you a huge amount of networking opportunities. Connect with people, businesses, and vendors from all over! Check out who’s exhibiting at the SAF Supplier Expo!

3. Compete
There are a few fun competitions you can participate in! There is the 25th Annual SAFPAC Golf Tournament- open to all skill levels. This tournament will be raising money for the floral industry’s political action committee. There is also the 48th Annual Sylvia Cup Design Competition. “Watch as up to 25 of the nation’s best floral designers are given the same flowers, foliage and supplies — and just two hours to create the surprise challenge. During the last hour, the competition’s commentators and coordinators — decked out in themed costumes — talk about the featured products and challenge. The winner receives the Sylvia Cup trophy, $3,000 and a complimentary registration to SAF Maui 2016, SAF’s 132nd Annual Convention. First Runner-Up wins $500; Second Runner-Up gets $250. Winners will be announced at the Stars of the Industry Awards Dinner.”

4. Celebrate
Enjoy and be inspired at the opportunity to celebrate with those receiving honors and awards! Spend 4 days with hundreds of the top leaders in the floral industry and learn from them as they learn from you too!


Register today!

Outstanding Varieties Competition – Society of American Florist Convention

The Rosa Hearts brings home the Best in Show prize from the Outstanding Varieties Competition at the 2013 Society of American Florist’s Convention.

Best in Show Flower - Grower

The competition was fierce at this year’s convention. Hosted in Arizona, the convention’s judges selected varieties that won best in class (by category). The Rosa Hearts won over all the best in class varieties. Go see some of the Society of American Florists’ prestigious flowers awarded for outstanding quality.