This year’s Pantone 2018 color of the year pick, Ultra Violet has everyone in the floral industry cheering! Many are touting it to be extremely “florist friendly”.
This inspirational color which represents counterculture and non-conformity is versatile and can be incorporated into any arrangement. The color chosen by Pantone each year comes to exemplify not only what is trending in the floral industry but in the entire design community as well. Wholesale flowers come in so many colors but purple is one that many people tend to flock toward. Purple stock, lisianthus, irises, and tulips are just a few of the great options available. This intense and moody shade of purple exhibits undertones of blue and red creating a mysterious feel. There are so many options when it comes to designing with a color like this!
For the retail florist, this is a great opportunity to build sales for your shop! Set up some beautiful displays in your floral cooler showcasing Ultra Violet designs and colors that pair well. Pantone’s selection looks amazing with shades of green, pink, cream, white, and even yellow. You can also go for a uniform look by pairing with other varying shades of purple and lavender. We know that many brides will be asking for this color in 2018, so be sure to stock up!!
Here at Main Wholesale Florist, we have a huge variety of flowers and greens to help you create the perfect Ultra Violet arrangements! Come and visit both our New Jersey and New York locations where we can assist you to choose the freshest quality product. Did you know that you can also have your flowers delivered directly to your retail location using our Flower Express service?
What do you think of Pantone’s color of the year? Do you think it will be a hit with your customers? Let us know!!
Have you noticed any changes in the types of flowers your customers seek for their floral designs? Perhaps you’ve seen an uptake in sales for a particular color or type of flower. Pantone, a leader in the design industry annually introduces a color of the year. These selections help to dictate consumer choice as well as sales. That being said, the wholesale flower industry is not one to ignore trends!
The 2017 color of is called greenery, a bright-toned green, reminiscent of nature and life. This is not a deep green that is often seen in foliage. Instead, this is an eye-catching neon green. As the retail florist, you should keep this popular shade readily available in your shop. Here are some great greenery wholesale flowers that you can find at Main Wholesale Florist that will sure make your customers green with envy:
- Spider Anastasia Green
- Amaranthus Hanging Green
- Green Tea Roses
- Kale Green
To encourage your customers to select flowers within this color family follow a few simple steps:
- Create beautiful arrangements to display in your cooler as well as in your storefront.
- Be ready to answer the question of what colors coordinate with these flowers? Some options are purple, white, yellow, and cream for example.
- Advertise on your social media accounts and send out email blasts to spread awareness regarding Pantone’s 2017 color palette.
- Visit your local wholesale florist to see the newest varieties available.
Here at Main Wholesale Florist, we are happy to answer any questions that you might have! We are your source for the freshest wholesale flowers. Visit our New Jersey and New York locations to see in person what beautiful greenery flowers and foliage that we currently carry. You can also have your flowers delivered directly to your retail location using our Flower Express Service.