Baby’s breath or also commonly called gypsophila is one of the most popular filler flowers for retail florists. These blooms have tiny white buds that are clustered on long lush stems. Gysophila represents undying love and romance making them a great selection for wedding design and Valentine’s Day.
Affectionately nicknamed Gyp, this filler can be paired with just about any bloom. Typically paired with roses and leather leaf fern, it is smart to keep this flower readily available in your retail shop.
Florists love baby’s breath mainly because of its versatility and long-lasting vase life. With many varieties and even some spray-tinted blooms, there are endless ways to incorporate baby’s breath into designs for your customers.
Many thought that baby’s breath was on its way out. But recently they have been making a come back into our culture and design. You may find customers requesting it at a higher rate. Soon-to-be brides will bombard you with their Pinterest boards full of baby’s breath mason jar arrangements and table decor chock-full of these pretty petals.
Some of our favorite varieties
Million star is the most widely used and purchased of the baby’s breaths. It has smaller blooms than other varieties with green stalks.
This variety has slightly larger blooms with bright white buds. Pair with roses and hydrangeas for a classic look your customers will love!
Gypsophila overtime has the largest blooms. While still small, these blossoms will add a great punch of white to any floral arrangement.
Do you have any questions? Here at Main Wholesale Florist, we are always happy to help with your ordering needs. Stock up on baby’s breath at both our New Jersey and New York locations. We can also deliver wholesale flowers directly to your retail business or ship with our flowers express service.
When you think of summer, you must think of fresh flowers and bright colors, right? We do too! Here at Main Wholesale Florist, we want to be your source for beautiful summer blooms. Keep reading to learn more about our favorite summer flowers!
This tall colorful bloom is an essential summertime flower. Colors can range from pink to purple to yellow to orange and more. These flowers add height and structure to any floral design. We love “glads” because of their versatility and longevity. Keep in mind they are a true summer flower. Their season is short so offer these in arrangements at your retail shop while you can!
Did you know that April is Stress Awareness Month? Gifting flowers have always been a tool used by people who wish to make others feel better. Flowers have been proven to help relieve stress and they also bring joy to people.
We have put together a list of ways to help promote this amazing cause and ways to drive business for your floral retail shop.
Engage with customers over social media
Be sure to post about this flower giving occasion over all of your social media accounts. Start to promote the month at least two weeks in advance. This will allow enough time for more and more people to learn about the event!
Create a special day
Another great way to drive business would be to provide an enticing offer. You can invite your customers into the shop and allow them to pick out a special flower free of charge. While you have them, tell them the many mental health benefits that flowers possess. This may influence further purchases!
Anyone who purchases from your retail shop, encourage them to share with others how their flowers have helped them to deal with stress. Tell them to tag your shop in any social media posts that mention your flowers. You can even create a unique hashtag that your customers can share with others. Be sure to track the hashtag and see what your customers are saying!
Corporate clients can be key!
Contact all of your corporate clients and make them aware of this special month! Many of your clients may want to participate. Some of the customers may even purchase bouquets to hand out to their employees. This can mean serious business for your shop, so make sure that you are fully stocked!
Check out another amazing kindness initiative here!
Here at Main Wholesale Florist, we want to help celebrate this cause. Flowers have a healing nature after all! Visit our New Jersey and New York locations to pick out wholesale flowers specifically for Stress Awareness Month! Flowers can also be delivered directly to your retail location using our Flowers Express program! Spread the love with flowers for all occasions!
Valentine’s Day is right around the corner! In the floral industry, we prepare for this day all year long! Forecasts are in with estimations of how this holiday will weather. Here are the predictions:
This Valentine’s season should be a busy one! Sales should be on the higher end as the economy continues to strengthen.
This year production was ahead of schedule at the beginning of the season due to warm weather and good conditions. Now as storms such as an El Nino and other poor weather conditions, production has slowed down a bit. But supply and availability of especially roses should be plentiful out of South America this February.
Retail florists are overjoyed that Valentine’s Day falls on a Thursday this year in 2019. Customers will have a few extra days for shopping. The extra days give shops the opportunity to allow for more foot traffic and potential sales.
The only question that has arisen recently is if there are any residual effects from the recent government shutdown? Has any of the essential moving parts been affected? Most are predicting that the shutdown should have little or no consequence for Valentine’s Day sales but it is something to consider as many government workers were impacted. For example, the USDA was closed during this time. The wholesale floral industry relies on this agency to inspect flowers coming into this country from other nations. We really won’t know the outcome until February.
Here at Main Wholesale Florist, we are ready for all of your Valentine’s Day needs. Get your orders in as soon as possible. Visit our New Jersey and New York locations to speak directly with a salesperson! We can even deliver flowers directly to your retail storefront with our Flowers Express service! We are happy to answer any questions that you might have!
2019 is right around the corner which means it is a great time to begin planning for the year ahead! A great place to start is to register and attend the fourth annual World Floral Expo. This is a great event for anyone in the floral industry, both wholesale and retail. Learn more about the expo below!
Where is this event?
This year the expo will take place in Dallas, Texas at the Dallas Market Center.
When will this event take place?
The event takes place March 20th through the 22nd of 2019.
What can be expected if you attend?
This convention designed specifically for individuals within the industry will showcase many innovations and new products available within the field. Meet with industry leaders from growers, to wholesalers, to retail shop owners. You will also be able to meet directly with representatives from growers located outside of the country. See the products they offer directly in person! Not only convenient but a great money saver in the long run as you won’t have to travel to the farms as a result.
There will be presentations and demonstrations where you can learn about new varieties and products that will be available to the market this coming year!
Have we interested you yet? You can register by clicking here!
If you go to one event this year, this is the one to pick! If you plan to attend let us know why you want to be a part of this amazing event! Here at Main Wholesale Florist, we love sourcing the newest and freshest products to bring directly to our customers! Come visit either our New Jersey or New York locations to see us in action! We can also deliver directly to your retail storefront with our Flowers Express program. Do not miss out!