Valentine’s Day is right around the corner! In the floral industry, we prepare for this day all year long! Forecasts are in with estimations of how this holiday will weather. Here are the predictions:
This Valentine’s season should be a busy one! Sales should be on the higher end as the economy continues to strengthen.
This year production was ahead of schedule at the beginning of the season due to warm weather and good conditions. Now as storms such as an El Nino and other poor weather conditions, production has slowed down a bit. But supply and availability of especially roses should be plentiful out of South America this February.
Retail florists are overjoyed that Valentine’s Day falls on a Thursday this year in 2019. Customers will have a few extra days for shopping. The extra days give shops the opportunity to allow for more foot traffic and potential sales.
The only question that has arisen recently is if there are any residual effects from the recent government shutdown? Has any of the essential moving parts been affected? Most are predicting that the shutdown should have little or no consequence for Valentine’s Day sales but it is something to consider as many government workers were impacted. For example, the USDA was closed during this time. The wholesale floral industry relies on this agency to inspect flowers coming into this country from other nations. We really won’t know the outcome until February.
Here at Main Wholesale Florist, we are ready for all of your Valentine’s Day needs. Get your orders in as soon as possible. Visit our New Jersey and New York locations to speak directly with a salesperson! We can even deliver flowers directly to your retail storefront with our Flowers Express service! We are happy to answer any questions that you might have!
We all know that Valentine’s Day is the busiest and most stressful time of year for wholesale florists and retailers. This holiday is the season where people want to express their love for others by giving gorgeous flowers. Here are some tips to help manage this crazy holiday:
1. Get orders in early:
Place your Valentine’s orders sooner than later. Here’s the scenario: everyone is looking for red flowers but all of a sudden red roses could become impossible to source. Wholesale florists know this problem all too well. Wholesale florists need to place their orders as far in advance as possible with their growers to ensure that there will be plenty of products in stock to satisfy the high demand. Retailers must also get their orders in with reasonable time to their wholesalers for the same exact reason. Sometimes the availability of red roses is out of the wholesale florist’s control and they will have to come up with other options to offer in its place. Have a backup plan!
2. Try to offer flowers other than the standard staples:
This seems like a no brainer as not everyone is looking for Red Freedom roses or carnations during Valentine’s. Many retail florists come to their wholesale florist looking for something unique to offer to their customers. Don’t just offer the standard red flower. Offer different varieties of flowers in pink, white, cream, lavender, and even burgundy. Many Valentine’s Day customers are searching for colorful and happy looking products to show people how much they love them.
3. The craziness only lasts for a short while:
Sure, this holiday can get busy and unpredictable. However, like most things, the stress will subside. Wholesale florists are here to make Valentine’s Day easier by offering high-quality products that anyone would love to display.
Here at Main Wholesale Florist, we are thrilled to share advice and answer questions regarding your Valentine’s Day needs. Click hereto learn about our Flower Express Service and have your wholesale Valentine’s Day flowers shipped directly to your retail location.
Carnations which are known for their incredibly long vase life, have always been a staple for Wholesale Florists to keep stock of. Their vast array of colors and textures is what draws people to this sensational and sometimes overlooked flower. Here at Main Wholesale Florist, we carry a beautiful selection of both standard and mini wholesale carnations!
However, if not treated properly after being cut these strong survivor’s vase lives can be severely compromised. Terrill Nell, Ph.D., AAF, PFCI and professor at University of Florida talks about two major ways to maximize the carnation’s vase life in SAF’s December Issue of Floral Management.
The first tip Nell states is to stock carnations that have already been pretreated with anti-ethylene products such as STS or 1-MCP. Ethylene is an odorless and colorless gas. Flowers naturally give off this gas so using an anti-ethylene product can help prevent flowers from producing it and also protect them from any further exposure. Ethylene can make wholesale carnations revert to a state of sleepiness which means that their blooms will not open fully. It is as if they have no pep and will ultimately begin to droop and die much quicker than if treated. As the wholesale Florist, it is our responsibility to provide good quality products!
Another tip that may seem like common sense but is often overlooked is the addition of flower food while rehydrating. Nell says, “Flower food will help carnations to open fully and last longer.” Sugars that are present in the food will give the carnations energy to help their stems force water up to their blooms. It will also lower the acidity levels in the water and kill any microbes. Flower foods are not only inexpensive but they are also extremely easy to use.
Follow these steps and your wholesale carnations will most certainly have a long-lasting vase life! These hardy favorites are available all year long, so stock up! Click here to learn about our Flower Express Service and have your wholesale carnations and other flowers shipped directly to your retail location.