Category Archives: Flowers Express

Baby’s Breath: A Favorite Filler

What is Baby’s Breath?

Baby’s breath or also commonly called gypsophila is one of the most popular filler flowers for retail florists. These blooms have tiny white buds that are clustered on long lush stems. Gysophila represents undying love and romance making them a great selection for wedding design and Valentine’s Day.

Affectionately nicknamed Gyp, this filler can be paired with just about any bloom. Typically paired with roses and leather leaf fern, it is smart to keep this flower readily available in your retail shop.

Florists love baby’s breath mainly because of its versatility and long-lasting vase life. With many varieties and even some spray-tinted blooms, there are endless ways to incorporate baby’s breath into designs for your customers.

Trending?

Many thought that baby’s breath was on its way out. But recently they have been making a come back into our culture and design. You may find customers requesting it at a higher rate. Soon-to-be brides will bombard you with their Pinterest boards full of baby’s breath mason jar arrangements and table decor chock-full of these pretty petals.

Gysophila represents undying love

Some of our favorite varieties

Million Star

Million star is the most widely used and purchased of the baby’s breaths. It has smaller blooms than other varieties with green stalks.

Excellence

This variety has slightly larger blooms with bright white buds. Pair with roses and hydrangeas for a classic look your customers will love!

Overtime

Gypsophila overtime has the largest blooms. While still small, these blossoms will add a great punch of white to any floral arrangement.

Do you have any questions? Here at Main Wholesale Florist, we are always happy to help with your ordering needs. Stock up on baby’s breath at both our New Jersey and New York locations. We can also deliver wholesale flowers directly to your retail business or ship with our flowers express service.

We can’t wait to hear from you!

Beautiful Summer Blooms to Look Forward to…

When you think of summer, you must think of fresh flowers and bright colors, right? We do too! Here at Main Wholesale Florist, we want to be your source for beautiful summer blooms. Keep reading to learn more about our favorite summer flowers!

Gladiolus

This tall colorful bloom is an essential summertime flower. Colors can range from pink to purple to yellow to orange and more. These flowers add height and structure to any floral design. We love “glads” because of their versatility and longevity. Keep in mind they are a true summer flower. Their season is short so offer these in arrangements at your retail shop while you can!

 beautiful summer blooms
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Alstroemeria: A Favorite Wholesale Bloom

Alstroemeria wasn’t always a favorite for wholesalers and retail florists. This bloom did not make it to North American until the late 1970s. Alstroemeria, also known as Peruvian Lilies originated from South America with many meanings ranging from friendship to prosperity and fortune.

wholesalers and retail florists

These wholesale flowers are a favorite for many retail florists and designers due to their versatile nature. They are used in all designs from wedding arrangements to sympathy work to holidays such as Valentine’s Day and Mother’s Day. They come in many color variations, with more popping up each year. You can pair alstroemeria with lush blooms such as hydrangeas, football mums, or roses as well as with tropical flowers and greens for an outdoor beach event.

When Alstroemeria was first introduced to North America it was a tough sell. Most just saw the closed blooms and dismissed them. But once bloomed, their intricate coloring and exotic look attracted many new fans. Today, alstroemeria is in very high demand.

wholesalers and retail florists

Wholesale Alstroemeria is also an extremely cost-effective choice for floral arrangements. Their stems have multiple blooms per stem, meaning a small amount will go a long way. They also have a very long vase life which can range from 14 to almost 20 days. That is incredible! Being that these blooms are readily available year-round, it is no wonder that they are so beloved for all design types.

Want to learn more about this fabulous product? Here at Main Wholesale Florist, we offer a wide variety of Alstroemeria in many different colors. Visit our New Jersey and New York locations to see our offerings in person and to ask your sales representative any questions that you may have. We can also deliver directly to your storefront with our Flower Express program. We are very excited to talk to you about Alstroemeria!!

1-Day Profit Boost 2018

Society of American Florists

Society of American Florists

The Society of American Florists (SAF) hosts their 1-Day Profit Blast each yer in three great locations. This year, you don’t want to miss it! The event will help to sky rocket your floral business and give you the tools to help improve your sales. We always get excited about this event each year!

Why should you attend this event?

Owning your own business is hard work and takes effort. Take any opportunity that is presented to you that will give you valuable skills and a chance to learn something new. At the 1 Day Profit Blast, you will hear from experts in the industry who will help guide you to financial freedom and success. You will be able to meet with floral designers and other industry professionals to learn about the newest trends. There will be tons of seminars and discussion panels to help engage with these individuals. Another important reason to attend is that you will learn about hidden profits or ways you could missing out on potential business. Also, learn proper etiquette when interacting with customers- that could make or break a sale. Be a step ahead of your competitors!

Society of American Florists

There will also be a huge supplier showcase where you can meet with hardgoods and fresh product vendors. Stay in the know and offer the newest containers and options possible for your customers.

Where is this event located?

With three convenient cities, attending this event should be extremely easy! You can join SAF on the following dates:

  • May 20, 2018 in Detroit, Michigan
  • July 15, 2018 in Green Bay, Wisconsin
  • October 7, 2018 in Portland, Oregon

Are you as interested as we are? If yes, be sure to register in order to hold your spot!  We know that this event will educate and benefit the well-being of your business, We hope to see you there!

Flowers To Wear for Prom

prom season quickly approaching

With prom season quickly approaching, it is a smart idea to keep stock of flowers that are trending in your retail shop. Here at Main Wholesale Florist, we want to make sure that our customers are geared up for this spring season!

Here are some flowers that are totally wearable and amazing for any prom design:

Mini Carnations

Mini carnations are light weight and delicate. They’re fluffy petals would be amazing to pair with other wholesale blooms when building corsages.

Hypericum Berries

Hypericum has rounded berries that when paired as a secondary flower or filler adds a wonderful whimsical feel to any design.

Freesia

Freesia adds that tropical element without breaking the bank for your customers. They are elegant and come in a variety of beautiful colors.

Thistle

Also known as Eryngium, this amazing filler will add a unique texture that young prom attendees will die for!

Monte Casino Asters

Monte casino asters having tiny blooms that would lay nicely on a small wrist, perfect for the young wearer.

Be sure to suggest these wholesale flowers to your customers. As the retail owner, you are the expert and can guide a sale to completion. Create samples of your designs to keep in your floral cooler to entice parents and young adults to purchase. Also, be sure to advertise not only on your social media accounts but also through local high schools in the area. People are sure to flock to your shop to purchase designs with proper advertisement and marketing.

You can visit our New Jersey and New York locations to see the highest quality wholesale florals. We can help make suggestions and help to answer any questions that you might have. You can also have the flowers delivered directly to your retail location using our Flower Express Service!

Tell us how you will be celebrating this spring prom season!