Category Archives: Floral Industry News

Flower Spotlight: Carnations

For this month’s flower spotlight, we’d like to give credit where credit is due to an unsung hero of the floral industry, carnations. They get a bad rap and are always being passed over but we think they deserve better! We have a few reasons why we think Carnations deserve a comeback!

  1. Affordability. You can’t beat their affordability. There aren’t many other flowers that can boast such a wonderful price point. When making a larger centerpiece, carnations and their low price point can be very handy as a filler. Mini carnations also make a wonderful filler flower and at such an inexpensive cost.
  • Color. Besides roses, carnations offer one of the largest arrays of colors in the industry. The increasingly popular burgundy and peach carnations have become a staple in many shops giving an illusion of a small peony. Here at main we also offer moon carnations in stunning shades of purple. Everything from lavender to deep, dark, almost black. These come at a slightly higher price point but are still much more affordable than many of their counterparts.
  • Versatility. The carnation has long been used in many different styles of arrangements and events. We have seen it in its heyday being used in black-tie soirees along side roses, lisianthus and spray roses. It also lends itself to a rustic, wildflower feel in many of the shades it comes in. The burgundy, orange and yellow are perfect for a fall themed arrangement. White and red make a beautiful winter time bouquet. Spring and summer boast beautiful pinks, peach, lavender, and the soft green.

Carnations have so many wonderful qualities and personally we would love to see them get more recognition and use! With Valentine’s Day around the corner, we know they will getting lots of love!

For the Love of Tulips: A History

For as long as there have been flowers, people have loved tulips! They are the perfect flower for any occasion or time of year. With a variety of colors and texture, it is no surprise these wholesale flowers are highly sought after. Where did this admiration come from and why can’t we get enough of this lovely bloom?

people have loved tulips

Where it all began

Bruce Wright from the Society of American Florists (SAF) states that in the early 1600s, Dutch merchants and explorers traveled from Turkey and further east bringing back loads of spices, tobacco, and even flower bulbs such as tulips. These bulbs, when planted in the Netherlands, flourished substantially.

Wright also comments that the Dutch were the first to create their own stock exchange. At a time of economic uncertainty, they began trading and selling tulip bulbs. They became a form of currency. People everywhere wanted to get in on this exciting venture. Their higher demand resulted in prices rising swiftly. They were a luxurious commodity, mostly enjoyed by the wealthy class.

Tulip Mania

Wright then states that “tulip mania” occurred in in 1637 when their price bounced negatively. Things started to turn toward the worst. As their value decreased so did their importance in society. While people still admired the flowers, that’s all they were. They were no longer treated as a currency.

people have loved tulips

How about today?

Tulips are a huge export out of the Netherlands. Holland is known for its vast and picturesque flower fields full of tulips. They are a staple for retail florists and we like it that way! Now you know why people have loved tulips and will continue to do so!

Here at Main Wholesale Florist, we are happy to help with any questions. Do you adore tulips? Tell us why!

Do you need some wholesale tulips for your retail location? We can deliver them directly to your retail location with our flowers express service.

Learn about another great wholesale flower here!

Flowers for Stress Awareness Month

Did you know that April is Stress Awareness Month? Gifting flowers have always been a tool used by people who wish to make others feel better. Flowers have been proven to help relieve stress and they also bring joy to people.

April is Stress Awareness Month

We have put together a list of ways to help promote this amazing cause and ways to drive business for your floral retail shop.

Engage with customers over social media

Be sure to post about this flower giving occasion over all of your social media accounts. Start to promote the month at least two weeks in advance.  This will allow enough time for more and more people to learn about the event!

Create a special day

Another great way to drive business would be to provide an enticing offer. You can invite your customers into the shop and allow them to pick out a special flower free of charge. While you have them, tell them the many mental health benefits that flowers possess. This may influence further purchases!

April is Stress Awareness Month

Customer Outreach

Anyone who purchases from your retail shop, encourage them to share with others how their flowers have helped them to deal with stress. Tell them to tag your shop in any social media posts that mention your flowers. You can even create a unique hashtag that your customers can share with others. Be sure to track the hashtag and see what your customers are saying!

Corporate clients can be key!

Contact all of your corporate clients and make them aware of this special month! Many of your clients may want to participate. Some of the customers may even purchase bouquets to hand out to their employees. This can mean serious business for your shop, so make sure that you are fully stocked!

April is Stress Awareness Month

Check out another amazing kindness initiative here!

Here at Main Wholesale Florist, we want to help celebrate this cause. Flowers have a healing nature after all! Visit our New Jersey and New York locations to pick out wholesale flowers specifically for Stress Awareness Month! Flowers can also be delivered directly to your retail location using our Flowers Express program! Spread the love with flowers for all occasions!

Valentine’s Day Forecasts for 2019

Valentine’s Day is right around the corner! In the floral industry, we prepare for this day all year long! Forecasts are in with estimations of how this holiday will weather. Here are the predictions:

This Valentine’s season should be a busy one! Sales should be on the higher end as the economy continues to strengthen.

day all year long

This year production was ahead of schedule at the beginning of the season due to warm weather and good conditions. Now as storms such as an El Nino and other poor weather conditions, production has slowed down a bit. But supply and availability of especially roses should be plentiful out of South America this February.

Retail florists are overjoyed that Valentine’s Day falls on a Thursday this year in 2019. Customers will have a few extra days for shopping. The extra days give shops the opportunity to allow for more foot traffic and potential sales.

day all year long

The only question that has arisen recently is if there are any residual effects from the recent government shutdown? Has any of the essential moving parts been affected? Most are predicting that the shutdown should have little or no consequence for Valentine’s Day sales but it is something to consider as many government workers were impacted. For example, the USDA was closed during this time. The wholesale floral industry relies on this agency to inspect flowers coming into this country from other nations. We really won’t know the outcome until February.

day all year long

Here at Main Wholesale Florist, we are ready for all of your Valentine’s Day needs. Get your orders in as soon as possible. Visit our New Jersey and New York locations to speak directly with a salesperson! We can even deliver flowers directly to your retail storefront with our Flowers Express service! We are happy to answer any questions that you might have!

 

Visit The World Floral Expo 2019

fourth annual World Floral Expo

2019 is right around the corner which means it is a great time to begin planning for the year ahead! A great place to start is to register and attend the fourth annual World Floral Expo. This is a great event for anyone in the floral industry, both wholesale and retail. Learn more about the expo below!

Where is this event?

This year the expo will take place in Dallas, Texas at the Dallas Market Center.

When will this event take place?

The event takes place March 20th through the 22nd of 2019.

What can be expected if you attend?

This convention designed specifically for individuals within the industry will showcase many innovations and new products available within the field. Meet with industry leaders from growers, to wholesalers, to retail shop owners. You will also be able to meet directly with representatives from growers located outside of the country. See the products they offer directly in person! Not only convenient but a great money saver in the long run as you won’t have to travel to the farms as a result.

fourth annual World Floral Expo

There will be presentations and demonstrations where you can learn about new varieties and products that will be available to the market this coming year!

Have we interested you yet? You can register by clicking here!

fourth annual World Floral Expo

If you go to one event this year, this is the one to pick! If you plan to attend let us know why you want to be a part of this amazing event! Here at Main Wholesale Florist, we love sourcing the newest and freshest products to bring directly to our customers! Come visit either our New Jersey or New York locations to see us in action! We can also deliver directly to your retail storefront with our Flowers Express program. Do not miss out!