Did you know that April is Stress Awareness Month? Gifting flowers have always been a tool used by people who wish to make others feel better. Flowers have been proven to help relieve stress and they also bring joy to people.
We have put together a list of ways to help promote this amazing cause and ways to drive business for your floral retail shop.
Engage with customers over social media
Be sure to post about this flower giving occasion over all of your social media accounts. Start to promote the month at least two weeks in advance. This will allow enough time for more and more people to learn about the event!
Create a special day
Another great way to drive business would be to provide an enticing offer. You can invite your customers into the shop and allow them to pick out a special flower free of charge. While you have them, tell them the many mental health benefits that flowers possess. This may influence further purchases!
Anyone who purchases from your retail shop, encourage them to share with others how their flowers have helped them to deal with stress. Tell them to tag your shop in any social media posts that mention your flowers. You can even create a unique hashtag that your customers can share with others. Be sure to track the hashtag and see what your customers are saying!
Corporate clients can be key!
Contact all of your corporate clients and make them aware of this special month! Many of your clients may want to participate. Some of the customers may even purchase bouquets to hand out to their employees. This can mean serious business for your shop, so make sure that you are fully stocked!
Check out another amazing kindness initiative here!
Here at Main Wholesale Florist, we want to help celebrate this cause. Flowers have a healing nature after all! Visit our New Jersey and New York locations to pick out wholesale flowers specifically for Stress Awareness Month! Flowers can also be delivered directly to your retail location using our Flowers Express program! Spread the love with flowers for all occasions!
Valentine’s Day is right around the corner! In the floral industry, we prepare for this day all year long! Forecasts are in with estimations of how this holiday will weather. Here are the predictions:
This Valentine’s season should be a busy one! Sales should be on the higher end as the economy continues to strengthen.
This year production was ahead of schedule at the beginning of the season due to warm weather and good conditions. Now as storms such as an El Nino and other poor weather conditions, production has slowed down a bit. But supply and availability of especially roses should be plentiful out of South America this February.
Retail florists are overjoyed that Valentine’s Day falls on a Thursday this year in 2019. Customers will have a few extra days for shopping. The extra days give shops the opportunity to allow for more foot traffic and potential sales.
The only question that has arisen recently is if there are any residual effects from the recent government shutdown? Has any of the essential moving parts been affected? Most are predicting that the shutdown should have little or no consequence for Valentine’s Day sales but it is something to consider as many government workers were impacted. For example, the USDA was closed during this time. The wholesale floral industry relies on this agency to inspect flowers coming into this country from other nations. We really won’t know the outcome until February.
Here at Main Wholesale Florist, we are ready for all of your Valentine’s Day needs. Get your orders in as soon as possible. Visit our New Jersey and New York locations to speak directly with a salesperson! We can even deliver flowers directly to your retail storefront with our Flowers Express service! We are happy to answer any questions that you might have!
2019 is right around the corner which means it is a great time to begin planning for the year ahead! A great place to start is to register and attend the fourth annual World Floral Expo. This is a great event for anyone in the floral industry, both wholesale and retail. Learn more about the expo below!
Where is this event?
This year the expo will take place in Dallas, Texas at the Dallas Market Center.
When will this event take place?
The event takes place March 20th through the 22nd of 2019.
What can be expected if you attend?
This convention designed specifically for individuals within the industry will showcase many innovations and new products available within the field. Meet with industry leaders from growers, to wholesalers, to retail shop owners. You will also be able to meet directly with representatives from growers located outside of the country. See the products they offer directly in person! Not only convenient but a great money saver in the long run as you won’t have to travel to the farms as a result.
There will be presentations and demonstrations where you can learn about new varieties and products that will be available to the market this coming year!
Have we interested you yet? You can register by clicking here!
If you go to one event this year, this is the one to pick! If you plan to attend let us know why you want to be a part of this amazing event! Here at Main Wholesale Florist, we love sourcing the newest and freshest products to bring directly to our customers! Come visit either our New Jersey or New York locations to see us in action! We can also deliver directly to your retail storefront with our Flowers Express program. Do not miss out!
Who knew that the flower industry could possibly become affected by political decisions made throughout the world? Peter S. Goodman of The New York Times writes that Great Britain’s decision to leave the European Union could potentially wreak havoc on the floral trade not only in the country but across the entire continent as well!
Florist Market Flowers Flower Stall Bunch Bouquet
Located in Holland is one of the largest wholesale floral exchanges and auctions. Flowers are auctioned off and shipped across the world. A large portion of these flowers ends up in the United Kingdom. However, with Brexit ultimately happening next March, flowers that would normally have no issues clearing customs will have to be rigorously examined and meet new regulation guidelines in order to enter the country. This could potentially cause huge disturbances in the trade industry both in and out. The longer transit times will also be an issue. Flowers are a fragile and perishable product. The longer these products travel, the shorter the vase life of the flowers for the consumer will be.
The British may have to get flowers such as roses directly from the sources (growers) instead of going through these floral exchanges. This could certainly become a challenge. Or perhaps agreements can be made between the countries of the European Union and Great Britain to make this process a bit more seamless. Regardless, this separation will undoubtedly cause rifts in the trade and distribution of all items- floral or not.
Do you find this as interesting as we do? Will it stir up problems here too in America? We certainly hope not! Let us know what you think! Feel free to visit both our New Jersey and New York locations to see our amazing selection of fresh wholesale flowers! You can also get flowers delivered directly to your retail location with our Flowers Express program! We can’t wait to talk!
The folks at SAF (Society of American Florist) are at it again! Their annual nation-wide celebration of Petal It Forward will occur on October 24, 2018. We invite you to participate and spread the word as well!
This feel-good initiative strives to spread kindness and compassion to those in your community. Whether it be a friend or a complete stranger, do something special to make their day. Those who participate in Petal It Forward are asked to purchase two flower bouquets. Find an unsuspecting individual and give them the bouquets. Tell them to keep one bouquet and give the other to another person. Tell them about the initiative and perhaps they will continue the giving. The possibilities are endless! If you live in a large city like New York, you may see people passing out flowers on the street. If you don’t see anyone in your town participating, take it upon yourself and spread the love!
As a retail florist or someone that works in the industry, you can participate by stocking up on wholesale flowers to create these bouquets. In your shop create signage to advertise the event with the arrangements pleasingly displayed. You may even get some foot traffic with people specifically looking for ways to celebrate this day, so be prepared!
Do you have any questions? How can you join this special day? Here at Main Wholesale Florist, we are happy to help answer these questions! Join us at our New Jersey or New York location and speak directly to our experts. We can even ship flowers directly to your retail shop with our Flowers Express program. How will you be Petaling it Forward? Drop us a comment or talk to us on Facebook! We can’t wait to hear from all of you!