Author Archives: foxwyn

Baby’s Breath: A Favorite Filler

What is Baby’s Breath?

Baby’s breath or also commonly called gypsophila is one of the most popular filler flowers for retail florists. These blooms have tiny white buds that are clustered on long lush stems. Gysophila represents undying love and romance making them a great selection for wedding design and Valentine’s Day.

Affectionately nicknamed Gyp, this filler can be paired with just about any bloom. Typically paired with roses and leather leaf fern, it is smart to keep this flower readily available in your retail shop.

Florists love baby’s breath mainly because of its versatility and long-lasting vase life. With many varieties and even some spray-tinted blooms, there are endless ways to incorporate baby’s breath into designs for your customers.

Trending?

Many thought that baby’s breath was on its way out. But recently they have been making a come back into our culture and design. You may find customers requesting it at a higher rate. Soon-to-be brides will bombard you with their Pinterest boards full of baby’s breath mason jar arrangements and table decor chock-full of these pretty petals.

Gysophila represents undying love

Some of our favorite varieties

Million Star

Million star is the most widely used and purchased of the baby’s breaths. It has smaller blooms than other varieties with green stalks.

Excellence

This variety has slightly larger blooms with bright white buds. Pair with roses and hydrangeas for a classic look your customers will love!

Overtime

Gypsophila overtime has the largest blooms. While still small, these blossoms will add a great punch of white to any floral arrangement.

Do you have any questions? Here at Main Wholesale Florist, we are always happy to help with your ordering needs. Stock up on baby’s breath at both our New Jersey and New York locations. We can also deliver wholesale flowers directly to your retail business or ship with our flowers express service.

We can’t wait to hear from you!

Flowers for Stress Awareness Month

Did you know that April is Stress Awareness Month? Gifting flowers have always been a tool used by people who wish to make others feel better. Flowers have been proven to help relieve stress and they also bring joy to people.

April is Stress Awareness Month

We have put together a list of ways to help promote this amazing cause and ways to drive business for your floral retail shop.

Engage with customers over social media

Be sure to post about this flower giving occasion over all of your social media accounts. Start to promote the month at least two weeks in advance.  This will allow enough time for more and more people to learn about the event!

Create a special day

Another great way to drive business would be to provide an enticing offer. You can invite your customers into the shop and allow them to pick out a special flower free of charge. While you have them, tell them the many mental health benefits that flowers possess. This may influence further purchases!

April is Stress Awareness Month

Customer Outreach

Anyone who purchases from your retail shop, encourage them to share with others how their flowers have helped them to deal with stress. Tell them to tag your shop in any social media posts that mention your flowers. You can even create a unique hashtag that your customers can share with others. Be sure to track the hashtag and see what your customers are saying!

Corporate clients can be key!

Contact all of your corporate clients and make them aware of this special month! Many of your clients may want to participate. Some of the customers may even purchase bouquets to hand out to their employees. This can mean serious business for your shop, so make sure that you are fully stocked!

April is Stress Awareness Month

Check out another amazing kindness initiative here!

Here at Main Wholesale Florist, we want to help celebrate this cause. Flowers have a healing nature after all! Visit our New Jersey and New York locations to pick out wholesale flowers specifically for Stress Awareness Month! Flowers can also be delivered directly to your retail location using our Flowers Express program! Spread the love with flowers for all occasions!

Alstroemeria: A Favorite Wholesale Bloom

Alstroemeria wasn’t always a favorite for wholesalers and retail florists. This bloom did not make it to North American until the late 1970s. Alstroemeria, also known as Peruvian Lilies originated from South America with many meanings ranging from friendship to prosperity and fortune.

wholesalers and retail florists

These wholesale flowers are a favorite for many retail florists and designers due to their versatile nature. They are used in all designs from wedding arrangements to sympathy work to holidays such as Valentine’s Day and Mother’s Day. They come in many color variations, with more popping up each year. You can pair alstroemeria with lush blooms such as hydrangeas, football mums, or roses as well as with tropical flowers and greens for an outdoor beach event.

When Alstroemeria was first introduced to North America it was a tough sell. Most just saw the closed blooms and dismissed them. But once bloomed, their intricate coloring and exotic look attracted many new fans. Today, alstroemeria is in very high demand.

wholesalers and retail florists

Wholesale Alstroemeria is also an extremely cost-effective choice for floral arrangements. Their stems have multiple blooms per stem, meaning a small amount will go a long way. They also have a very long vase life which can range from 14 to almost 20 days. That is incredible! Being that these blooms are readily available year-round, it is no wonder that they are so beloved for all design types.

Want to learn more about this fabulous product? Here at Main Wholesale Florist, we offer a wide variety of Alstroemeria in many different colors. Visit our New Jersey and New York locations to see our offerings in person and to ask your sales representative any questions that you may have. We can also deliver directly to your storefront with our Flower Express program. We are very excited to talk to you about Alstroemeria!!

Valentine’s Day Forecasts for 2019

Valentine’s Day is right around the corner! In the floral industry, we prepare for this day all year long! Forecasts are in with estimations of how this holiday will weather. Here are the predictions:

This Valentine’s season should be a busy one! Sales should be on the higher end as the economy continues to strengthen.

day all year long

This year production was ahead of schedule at the beginning of the season due to warm weather and good conditions. Now as storms such as an El Nino and other poor weather conditions, production has slowed down a bit. But supply and availability of especially roses should be plentiful out of South America this February.

Retail florists are overjoyed that Valentine’s Day falls on a Thursday this year in 2019. Customers will have a few extra days for shopping. The extra days give shops the opportunity to allow for more foot traffic and potential sales.

day all year long

The only question that has arisen recently is if there are any residual effects from the recent government shutdown? Has any of the essential moving parts been affected? Most are predicting that the shutdown should have little or no consequence for Valentine’s Day sales but it is something to consider as many government workers were impacted. For example, the USDA was closed during this time. The wholesale floral industry relies on this agency to inspect flowers coming into this country from other nations. We really won’t know the outcome until February.

day all year long

Here at Main Wholesale Florist, we are ready for all of your Valentine’s Day needs. Get your orders in as soon as possible. Visit our New Jersey and New York locations to speak directly with a salesperson! We can even deliver flowers directly to your retail storefront with our Flowers Express service! We are happy to answer any questions that you might have!