Business relationships are imperative regardless of the industry. Wholesale and retail florists can develop partnerships with many types of customers. One of the most important is corporate customers. Learn why corporate relationships can be key to running a successful business!
Also known as B2B (Business to Business), this type of customer is special in that you have gotten to know them and their floral needs. Corporate clients can be some of the most loyal. They will reach out to your retail shop when looking for a way to enhance the look of their offices. Flowers have also proven to improve the moods of people which ultimately can increase the overall productivity of its employees.
Once you’ve developed a trusting rapport it is likely that your corporate clients will continue to use your services. This will become a steady part of your business. They may even set up weekly or bi-weekly orders with your shop! Your B2B recipient will enjoy the ease of fresh flowers delivered directly to their locations. However, do not take this for granted, as budgets and timelines can vary or change over time.
Overall, these customers like the personal touch. They like that you know them by name and that they can easily get in contact with you for any changes or new orders. Reach out often to see how they are enjoying your floral designs. Do they need additional product next week? Etc.
Maintaining corporate relationships can be immensely important to the growth of your business. Here at Main Wholesale Florist, we are happy to answer any questions that you may have. We would love to be the source for your wholesale blooms which will adorn the hallways, entryways, and executive suites of these corporate clients. Visit our New Jersey and New York locations or enjoy the convenience of door to door delivery with our Flower Express program.