You may want to wear a sweater, it is going to get chilly in here! It is well known that keeping your wholesale blooms in cold temperatures allows them to last as long as possible. Why is this though and why does it matter?
On a scientific level, storing flowers at cool temperatures, roughly 30 to 36 degrees Fahrenheit, reduced the depletion of stored sugars within their foliage. It also helps reduce disease causing bacteria and protects flowers from ethylene, a gas produced by dying flowers. Keeping your floral cooler in working order should be on the top of your priority list when running a successful business. Be sure to routinely service your coolers to make sure they are running at their highest efficiency possible!
Some florists will keep their coolers at temperatures between 40 and 45 degrees Fahrenheit in effort to save money on energy costs. However, this may weaken the lifespan of your wholesale blooms. Another problem that you may not think about is displaying blooms outside of coolers. This may allow your customers to get close up views of your inventory and can convince those impulse buyers to purchase flowers, but overall, the warmer temperatures will age the flowers at a quicker rate. In fact, each day flowers are stored outside of your coolers, they will lose a day of life. If you desire to display blooms outside, perhaps leave some out and others in the cooler on rotation, switching every few hours.
As a professional retail florist this should be old news to you! But if you do have questions, here at Main Wholesale Florist we are happy to help! Can you recommend any other tips to increase the longevity of wholesale flowers? Visit our New Jersey and New York locations to speak with sale representatives directly! We can’t wait to show you our coolers stocked with the highest quality products!