From Wholesaler To Prom
Spring is in the air and that means it is a busy time of year for wholesale florists. There is Mother’s Day, Easter, and dance recitals to name a few events that stir up high volume traffic. One event that has evolved quite heavily in the recent years and has become more popular is the high school prom.
Retail florists come to their local wholesaler looking for unique flowers and colors to offer their customers. No girl wants to look the same on her prom night, so be sure to stock your shops with variety and only the best quality products. Once you receive the flowers from your wholesaler, you should allow appropriate time to process and re-hydrate the blooms.
Flowers that are used to wear on the body must be hardy as to last for the entirety of an event. You do not want to choose flowers that stand no chance out of water. Therefore, it is not wise to use flowers that have a very short vase life or are water-dependent. They also have to be comfortable for your customers to wear. No one wants to wear anything too bulky that will hinder one’s movement. Here at Main Wholesale Florist, we stock our coolers with massive amounts of lightweight and small sized flowers which are perfect to construct corsages, posies, and other floral jewelry. Some excellent options are carnations, ranunculus, mini gerbera daisies, matsumoto asters, freesia, sweet heart roses, and thistle blue dynamite.
Be sure to keep your shop stocked from as early as April until June as the date of proms will most certainly vary from one school to the next. You can order from us weekly by using our Flower Express Service. You can have your wholesale flowers delivered directly to your retail location. Keep these tips in mind as they are important to help grow your business. We are very happy to help you out this prom season!