Monthly Archives: October 2015

Have You Heard About SAF’s One-day Profit Blast?

Come to this great event hosted by the Society of American Florists in Des Moines, Iowa. At the One-day Profit Blast you will learn all about how to earn and profit from your floral shop. This event is on Saturday, November 14, 2015 from 7:30 a.m. until 6 p.m., at the Des Moines Marriott Downtown. 

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Hear from four amazing speakers as well as a spectacular showcase from many suppliers:

  1. Jacob McCall, AAF, AIFD, FSMD, design and marketing director of the Elite Flower, will teach you about the use of “bling” to add to your bottom line, many tips to earn extra profit for those bridal and sympathy designs, as well as learn about five profitable designs that will sell faster than you can make them.
  2. Derrick Myers, CPA, CFP, PFCI, president of Crockett, Myers & Associates, Inc., will teach you how to understand the meaning of profit and how to successfully implement his tips into the running of your floral ship.
  3. Tim Huckabee, AIFSE, president of FloralStrategies, LLC. Learn about the best strategies to provide excellent customer service, how to not miss any opportunities to make a sale, as well as how to communicate effectively with your customers.
  4. Art Conforti, PFCI, owner of Beneva Flowers & Gifts. Learn how to properly market flowers through images and on-line as well as how to effectively spend your money on ads.

The registration fee for SAF members is $139 and $189 for non-members. You can register here.

Why should you attend? Here at Main Wholesale Florist, we believe that any opportunity to get out there and network your business will be a positive experience. Come meet other people in the industry just like you! This event is specifically geared towards the floral industry and will be highly beneficial to your business. If you have any questions regarding this great event, feel free to ask!

Don’t Underestimate the Calla Lily

We love our Calla Lilies here at Main Wholesale Florist! This diverse flower signifies magnificent beauty and should be something that you always keep in-stock at your shop.

If you want a flower that is totally unique and one that can be used in so many different ways, then consider reviewing our selection of calla lilies offered here at Main Wholesale Florist! Joe Guggia, AIFD, loves to hang them from the ceiling and walls to create intricate displays. These spectacular flowers can retain their freshness for many hours without a water source. He also says that the stems of calla lilies are extremely flexible and can be bent in creative ways to enhance your floral designs! 

callaCalla lilies also make wonderful additions to any arrangement that your customers will fall in love with. Calla lilies can be used for all sorts of occasions such as weddings, parties, and funerals. This flower can certainly hold its own! Try suggesting an all Calla Lily bouquet to your brides or try submerging them in water-filled cylinder vases for an elegant centerpiece. This functional flower comes in an astounding array of colors and sizes. Their cylindrical shape is like no other and will certainly wow your customers! Even better, these beauties are available year-round! Click here to learn about our Flower Express Service and have calla lilies shipped directly to your retail location.