Monthly Archives: September 2015

Petal It Forward

Main Wholesale Florist feels that it is very important to share special events that are going on through out the floral industry:

Join SAF on October 7th for their Petal It Forward Campaign. SAF will be hitting the streets of New York City to hand out two flower bouquets to unsuspecting people. The hope is that these people will present one of the bouquets or “pay it forward” to another individual. The goal is to spread happiness and to share the joy of flowers. Doing good deeds for others has always been a part of our culture. People love to make others feel special

bouquetThe main objective of this campaign is to spread the word about the positive effects that flowers can have on people. They truly help the emotional well-being of people and are calming to look at. If you receive a bouquet on October 7th, post it to Instagram using the hash tag #PetalItForward and tag SAF @About_Flowers.

Florists, be sure to stock your shops with flowers from Main Wholesale Florist because customers will be flocking in to purchase beautiful bouquets in order to spread the good. Click here to learn about our Flower Express Service and have orders shipped to your retail location.

Featured Flowers September 14th-19th

Main Wholesale Florist’s featured flowers this week include Dahlias, Millet, Leucadendron Safari Sunset, and Monstera Leaf

flowers of week 4Be sure to check out our blog, Facebook, or sign up for our email list to keep up to date. Stop by our locations in New York and New Jersey or place an order for delivery anywhere in the U.S. with our Flower Express Service!



Making Substitutions, It’s Easier Than You Think

Help! What do I do if I can’t fulfill an order? Here at Main Wholesale Florist, we are often asked by retailers how to suggest substitutions to their customers. How do we do this confidently and how do we keep our customers happy? There is a simple answer to all of these questions and don’t worry, it’s an easy one!

Tim Huckabee of FloralStrategies, stresses in his article that you as the expert should not be apologetic for this inconvenience. Rather, you should suggest alternatives that are similar either by color or size. For example, if you are out of stock of red carnations you can suggest red roses to your customers. Be aware of the similarities between the original and the suggested substitution as the customer may have many questions. Also, be conscious of the price difference between the substitutions. Your customer may be willing to choose a less cost effective flower in lieu of its shape and size. Huckabee says, “Customers will typically be amendable to an alternative, as long as you are able to think quickly and offer your alternatives enthusiastically.”


If you are confident and ensure the substitution they’ve chosen is equally as desirable you are sure to make your customer happy! Find more advice here from Tim himself.