Monthly Archives: September 2013

Florists Need Multiple Flower Sources for Business Continuity

As a florist, it is imperative to make alternative plans for business continuity. Growing and expanding becomes more achievable when all the appropriate resources are put in place to handle any combination of challenges. Florist’s especially need to have these plans because income is generated using a perishable product that does not allow for any lost time. Business continuity is really about building a strong enough foundation to sustain growth while bouncing back from unexpected challenges. In order to follow this business model and secure business continuity it is important to map out alternatives, plans, and resources that will get you through the number of challenges that you could possibly face.

1. Have a Plan for Reliable Primary and Secondary Flower Suppliers: Having more than one account with a wholesale florist is a strategy that will ensure the steady flow of quality product in a wide range of varieties.  Counting on one wholesale florist for all your flower needs can be a bit of a gamble. By establishing relationships with more than one wholesaler, you will increase your chances of obtaining specific flower varieties and hard to find items.

A perfect plan is to have a primary local wholesaler and primary online wholesaler, like Main Wholesale Florists’ Flowers Express. When a bride needs a specific flower and your primary local wholesaler falls through, you always have an option for overnight delivery of fresh cut flowers from another primary wholesaler. This can not only save your business but also make your business. It will enable you to build a business reputation of reliability and accountability, something all brides are looking for.

Remember to have some backups for secondary flower suppliers too, you can never be too prepared, it is better to have multiple options.

2. Natural Disasters: Lately, the reality of a natural disaster is something all business owners need to be mindful of. If your area is affected or if your local wholesaler cannot operate, your business will be down as well. In the time of a natural disaster sympathy flowers may be in demand. Having a secondary wholesale florist in a different geographic area will increase your chances of being able to obtain flowers and fill orders. This requires the setup with an online wholesale florist like Main Wholesale Florist’s Flowers Express, a real wholesaler, ready to ship out flowers to those with a tax I.D.

Next, make a plan for where you will work out of if your shop does not have power or accessible.

3. Plan for Growth:  As your business grows you  need to have a plan for keeping up with orders, scheduling/ booking events, processing flowers, making arrangements, getting flowers, making deliveries, and running the shop. With more orders you will need more hands, more flowers, and more hours. Document a sustainable business plan for your expansion and build in redundancy for flower sourcing.

You keep hearing the constant buzz around the term “business continuity” but struggle to put it into the context of the floral industry. Create a business with a strong foundation that is built with the resources and plans to sustain success through economic fluctuations, natural disasters, business growth, and unplanned flower shortages. You can make a big difference in your own businesses future by planning ahead.

Stop Flowers Express for National Wholesale Flowers delivered overnight! Make them one of your primary flower suppliers today!

Main Wholesale Florist Flowers Express



How to Choose Your Flower Shop Hours!

Selecting flower shop hours is a common struggle for florists. Determining the best times to make your store open to the public can be tricky to perfect. Flower Chat has opened up the doors on the flower shop hours discussion and we believe it’s a rather important one. Check out this forum to enter the conversation! Submitting your response can really add to the conversation, every point of view can be a great tool to help each other put in place the best store hours. Sign up for an account with Flower Chat today and join many other important florist and floral industry conversations that can keep you educated!
Flower Shop Hours
Important Questions to Ask to Help you Figure out Your Shop Hours: Answer them based on the people in your community. This will change if you live close to a college, in a tourist area, in a residential area, in a commercial area etc.

When do people need flowers?

When are people out of work?

What is the majority of customer needs in this area?

Should you be open on Sundays?

Many other factors come into play, especially if you are a new store. Each location, design style, and shop needs it’s overall plan. A lot of times new florists need to stay open long hours to make enough money to cover rent in the beginning. As time goes on, business will grow, and you can start to tailor your hours to customer needs and employees available. Take into account your options and join the Flower Chat discussion to see how other professionals handle this delicate balance between making the right amount of money and being open at the right times. Have you found another resource that has helped you better run your business? We would enjoy any feedback, leave a comment.