Monthly Archives: June 2013

6 Fourth of July Flowers You Need For Your Shop Arrangements

Your customers are planning 4th of July barbeque parties and events right now. They are most likely going to need patriotic arrangements for decor. When they stop by your flower shop they are expecting red, white, and blue arrangements at an affordable price point. Red and white flowers are easy to get at a variety of price points while blue flowers remain to be a little more difficult. Check out these patriotic flower options that will increase value in arrangements while keeping your costs low.

1. Gerbera Daisies: Use red and white gerbera daisies to increase the value of arrangements. Although the Gerbera Daisy is a little more expensive, they are large and will take up more space than other less expensive options. Use a few stems per arrangement to add value and texture but keep the price reasonable. The arrangement should be an average medium size which sells the best during this time.

Red Canada Gerberas

2. White Snapdragons: White snapdragons are affordable and perfect for creating your medium arrangements. An excellent selection as it is nice and hardy for your customers’ outdoor summer events. Adding blue decorative wire would be a great accent and attract the more creative customers that come into your shop. Having some more spunky designs really works for 4th of July, maybe adding some accents that resemble the colorful explosions of fire works?

White Snapdragon

3. Blue Delphinium: This is the key to your patriotic flower arrangement success. The deep blue flowers along with the inexpensive price tag is a win win for you and your customer. This affordable blue beauty can be used in a multitude of ways to create perfect red, white, and blue arrangements and decor!

Blue Delphinium

4. Alstroemeria: Red alstroemeria is bold with striking features that make it perfect for vibrant arrangements. As we all know, its affordable too. The yellow tongue brings a summer accent to this July arrangement. The depth of the yellow added to blue and white flowers with greenery will create a well rounded color balance.They are also extremely hardy for your customer’s outdoor parties!

red alstroemeria

5. White Mums. Okay so this is more of a group of flowers than one flower type. Between pompon buttons, pompon cushions, cremon mums, spider anastasia, and football mums you have a wide variety of white flowers in a variety of sizes that are extremely affordable. Mums are also more stark white that other white flowers available. The stark white flowers really are perfect for patriotic arrangements.

White Spider Anastasia

6. Large Blue Hydrangeas: Using large flowers like hydrangeas is a great idea. Although they cost more than the average flower stem you don’t have to use many to make an impact. Adding a couple large blue hydrangeas is a good idea, they are generally a crowd pleaser and if you don’t add to many it should not drive the price of the arrangement up too much!


What flowers do you like to keep in your shop for 4th of July arrangements? What makes the most money for you! Do you agree that the medium arrangement at a lower price point is what sells the most? WE WANT YOUR FEEDBACK!


5 Summer Flowers That Are a Must-Have In Your Cooler

The summer season offers an incredible selection of outstanding quality summer flowers. They are more cost efficient, of high quality, and make the most beautiful summer arrangements for your flower shop. So we did some research, asked around, and came up with a list of flowers that you must have in your cooler as a florist. Check the tips under each flower to find out how to get your customers coming back, retaining customers, and thinking about price points.

1. Iris

Purple Iris

Beautiful saturated purples are a florist’s dream! Plenty of color to make bright, happy, and eye attracting for the customers that walk through your door!

2. Sunflowers

Yellow Sunflower

People want to put flowers in their home that remind them of summer. The punchy, saturated yellow flower is the perfect accent for a kitchen or dinner table. Getting customers to regularly purchase bouquets for their home during the summer is a great way to create consistent business and a loyal customer base. Summer is also a time when many people hold gatherings in their homes, word of mouth spreads when beautiful bright flowers get brought up in conversation, “Wow those flowers are beautiful, where did you get them?”. Sunflowers are the perfect wow factor for all your customer’s summer floral needs.

3. Bright Gerbera Daisies

Hot Pink Canada GerberasBright colored Gerbera Daisies are an excellent addition to summer bouquets. Although most are imported from Canada they affordable because their large size makes it easier to only use a couple per arrangement. Summer is a time for the “no reason” gift bouquets. Husbands and family members are reminded of nature in the summer and bring home flowers for their wives and family. This bright pink gerbera daisy is the perfect flower to make a casual bouquet a little more formal.

4. Spray Roses

Orange Spray Roses
Spray Roses add a fluffy texture to the wildflower summer look. They are affordable and perfect for making the lower priced arrangements that will be purchased by every day customers looking to decorate the home. SAF Magazine recently made the point that it is really important to have low priced arrangements available as well as your higher ticket arrangements. This provides customers with a range of options that will make you more money in the end, as SAF says, don’t get greedy!

5. Billy Balls/ Crespedia

Billy Balls

It can be hard having arrangements available that will fit everyone’s taste. With billy balls you can hit the trendy customers that want something a little bit different. When customers see these in an arrangement in the floral cooler they are drawn to the hard texture and interesting new look. Include a couple in some of your summer mixes to see a great reaction from customers! They are hardy and long lasting so the will hold well in arrangements, also making your customers very happy!

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