Tag Archives: retail florist

Proper Floral Care for Retail Florists

Teach them the right way!

You own a retail floral shop and have just hired a handful of new employees. They have zero experience working with flowers. Where to begin? We love inviting newcomers into our exciting industry, so here is a helpful guide to train your new employees how to process your wholesale blooms:

 

process your wholesale blooms

 

Sanitize

Sanitize cooler buckets and the surrounding areas. Make sure that that floral coolers are disinfected. This will not only keep your workspace clean but also help the longevity of the flower’s vase life. Clean working area thoroughly before and after working. Great habits begin during training!

 

process your wholesale blooms

 

Process Fragile Flowers First

Begin processing fragile and water-sensitive flowers first. This may seem straightforward and common sense, but for a newbie to the industry, this is a helpful piece of advice. Allow those flowers that need the extra rehydration plenty of time to rest in cool and clean water.

 

process your wholesale blooms

 

Finish with Greenery

Also, make sure that your new employees know how to handle greenery. These items do need rehydration as well however, they tend to be much hardier than the delicate petals of flowers. This means that your new employees should learn to save processing greenery until last. Once each flower has been properly taken care of, you can then begin to work with the foliage you’ve received from your wholesaler.

Display Blooms and Arrangements Attractively

 

If your retail shop has a cooler that can be seen by your customers it is important to display your processed flowers and arrangements in a pleasing manner. Let your new employees know that they should not just throw items into the cooler haphazardly. Customers will be attracted and will potentially convince them to make a purchase when they see a beautifully organized cooler.

 

process your wholesale blooms

 

This seems simple enough! A crash course in proper processing is even helpful to veterans in the industry. It is always a good time to learn new things and catch up. Here at Main Wholesale Florist, we love to talk with our customers. What questions do you have? What tips do you have for training new employees? We can’t wait to hear from you!

Get Through The Mother’s Day Rush

busiest time of year

We all know that Mother’s Day is pretty much the busiest time of year for wholesale and retail florists. We prepare and anticipate all year for this rush. However, the fact that flowers are a natural product always gives room for problems to arise. Here at Main Wholesale Florist, we want to help you be prepared for this holiday as well as to offer some tips for improved sales.

Follow these important steps:

Be sure to keep your shop stocked for same day orders

Many people wait until the day of to purchase flowers for their mothers. If your retail shop is open on Mother’s Day keep a wide array of flowers available to ensure that each customer leaves happy.

Think of creative ways to get customers in your retail shop

Post on your social media accounts telling people about the services you are offering for this year’s holiday. Display eye-catching designs showing what you can do in your storefront windows to draw potential customers in!

Stop by your local wholesale florist to find the freshest seasonal flowers

Rather than having your flowers delivered to your retail location, stop by your local wholesaler to see what they are carrying. You might be surprised what you will find in their cooler! They may offer a larger selection in person. Here at Main Wholesale Florist, we love when our customers stop in! We are always happy to make suggestions when it comes to selecting flowers for your Mother’s Day arrangements.

Be sure to offer other items besides roses and carnations

We all know that roses and carnations are more expensive during Mother’s Day. Your customer’s wallets will not be happy. For those customers that wish to save money, offer non-traditional floral options.

Use these tips and tricks to help make the most out of this holiday for your retail shop! Stop by our New Jersey and New York locations to see the great selection that we offer before it is too late! Have your flowers delivered directly to your retail location using our Flowers Express service!

Tell us how you plan on making this year the best Mother’s Day yet!

Society of American Florist CSI Flower Shop

The Society of American Florists is helping retail florists with customer service techniques for Mother’s Day. They go undercover calling flower shops, recording the results, and critiquing the calls. Listen to real calls and learn what to do and what not to do when getting an order over the phone. Check out this info-graphic for some more information.

SAF CSI

This Mother’s Day prepare your sales team to take orders over the phone.  Society of American Florists has wonderful resources to keep up with floral industry news, tips, and techniques. If you don’t already have an account sign up for one today!