Tag Archives: nj

Brexit Could Wreak Havoc on Floral Trade

Who knew that the flower industry could possibly become affected by political decisions made throughout the world? Peter S. Goodman of The New York Times writes that Great Britain’s decision to leave the European Union could potentially wreak havoc on the floral trade not only in the country but across the entire continent as well!

become affected by political decisions

Florist Market Flowers Flower Stall Bunch Bouquet

Located in Holland is one of the largest wholesale floral exchanges and auctions. Flowers are auctioned off and shipped across the world. A large portion of these flowers ends up in the United Kingdom. However, with Brexit ultimately happening next March, flowers that would normally have no issues clearing customs will have to be rigorously examined and meet new regulation guidelines in order to enter the country. This could potentially cause huge disturbances in the trade industry both in and out. The longer transit times will also be an issue. Flowers are a fragile and perishable product. The longer these products travel, the shorter the vase life of the flowers for the consumer will be.

The British may have to get flowers such as roses directly from the sources (growers) instead of going through these floral exchanges. This could certainly become a challenge. Or perhaps agreements can be made between the countries of the European Union and Great Britain to make this process a bit more seamless. Regardless, this separation will undoubtedly cause rifts in the trade and distribution of all items- floral or not.

become affected by political decisions

Do you find this as interesting as we do? Will it stir up problems here too in America? We certainly hope not! Let us know what you think! Feel free to visit both our New Jersey and New York locations to see our amazing selection of fresh wholesale flowers! You can also get flowers delivered directly to your retail location with our Flowers Express program! We can’t wait to talk!

Attention! Petal It Forward 2018

The folks at SAF (Society of American Florist) are at it again! Their annual nation-wide celebration of Petal It Forward will occur on October 24, 2018. We invite you to participate and spread the word as well!

 

 

This feel-good initiative strives to spread kindness and compassion to those in your community. Whether it be a friend or a complete stranger, do something special to make their day. Those who participate in Petal It Forward are asked to purchase two flower bouquets. Find an unsuspecting individual and give them the bouquets. Tell them to keep one bouquet and give the other to another person. Tell them about the initiative and perhaps they will continue the giving. The possibilities are endless! If you live in a large city like New York, you may see people passing out flowers on the street. If you don’t see anyone in your town participating, take it upon yourself and spread the love!

As a retail florist or someone that works in the industry, you can participate by stocking up on wholesale flowers to create these bouquets. In your shop create signage to advertise the event with the arrangements pleasingly displayed. You may even get some foot traffic with people specifically looking for ways to celebrate this day, so be prepared!

Do you have any questions? How can you join this special day? Here at Main Wholesale Florist, we are happy to help answer these questions! Join us at our New Jersey or New York location and speak directly to our experts. We can even ship flowers directly to your retail shop with our Flowers Express program. How will you be Petaling it Forward? Drop us a comment or talk to us on Facebook! We can’t wait to hear from all of you!

Proper Floral Care for Retail Florists

Teach them the right way!

You own a retail floral shop and have just hired a handful of new employees. They have zero experience working with flowers. Where to begin? We love inviting newcomers into our exciting industry, so here is a helpful guide to train your new employees how to process your wholesale blooms:

 

process your wholesale blooms

 

Sanitize

Sanitize cooler buckets and the surrounding areas. Make sure that that floral coolers are disinfected. This will not only keep your workspace clean but also help the longevity of the flower’s vase life. Clean working area thoroughly before and after working. Great habits begin during training!

 

process your wholesale blooms

 

Process Fragile Flowers First

Begin processing fragile and water-sensitive flowers first. This may seem straightforward and common sense, but for a newbie to the industry, this is a helpful piece of advice. Allow those flowers that need the extra rehydration plenty of time to rest in cool and clean water.

 

process your wholesale blooms

 

Finish with Greenery

Also, make sure that your new employees know how to handle greenery. These items do need rehydration as well however, they tend to be much hardier than the delicate petals of flowers. This means that your new employees should learn to save processing greenery until last. Once each flower has been properly taken care of, you can then begin to work with the foliage you’ve received from your wholesaler.

Display Blooms and Arrangements Attractively

 

If your retail shop has a cooler that can be seen by your customers it is important to display your processed flowers and arrangements in a pleasing manner. Let your new employees know that they should not just throw items into the cooler haphazardly. Customers will be attracted and will potentially convince them to make a purchase when they see a beautifully organized cooler.

 

process your wholesale blooms

 

This seems simple enough! A crash course in proper processing is even helpful to veterans in the industry. It is always a good time to learn new things and catch up. Here at Main Wholesale Florist, we love to talk with our customers. What questions do you have? What tips do you have for training new employees? We can’t wait to hear from you!

Get Through The Mother’s Day Rush

busiest time of year

We all know that Mother’s Day is pretty much the busiest time of year for wholesale and retail florists. We prepare and anticipate all year for this rush. However, the fact that flowers are a natural product always gives room for problems to arise. Here at Main Wholesale Florist, we want to help you be prepared for this holiday as well as to offer some tips for improved sales.

Follow these important steps:

Be sure to keep your shop stocked for same day orders

Many people wait until the day of to purchase flowers for their mothers. If your retail shop is open on Mother’s Day keep a wide array of flowers available to ensure that each customer leaves happy.

Think of creative ways to get customers in your retail shop

Post on your social media accounts telling people about the services you are offering for this year’s holiday. Display eye-catching designs showing what you can do in your storefront windows to draw potential customers in!

Stop by your local wholesale florist to find the freshest seasonal flowers

Rather than having your flowers delivered to your retail location, stop by your local wholesaler to see what they are carrying. You might be surprised what you will find in their cooler! They may offer a larger selection in person. Here at Main Wholesale Florist, we love when our customers stop in! We are always happy to make suggestions when it comes to selecting flowers for your Mother’s Day arrangements.

Be sure to offer other items besides roses and carnations

We all know that roses and carnations are more expensive during Mother’s Day. Your customer’s wallets will not be happy. For those customers that wish to save money, offer non-traditional floral options.

Use these tips and tricks to help make the most out of this holiday for your retail shop! Stop by our New Jersey and New York locations to see the great selection that we offer before it is too late! Have your flowers delivered directly to your retail location using our Flowers Express service!

Tell us how you plan on making this year the best Mother’s Day yet!

Promote Thanksgiving Sales

Helpful Hints to Improve Thanksgiving Holiday Sales

Over the years the wholesale flower industry has noticed decreases in Thanksgiving sales. Most people chalk it up to the economy and the fact that people are more cautious with spending their hard-earned money. There are so many amazing fall toned flowers that your customers are missing out on because of this. How can it be improved? The key is to promote Thanksgiving sales.

Take these steps to enhance your Thanksgiving sales:

promote-thanksgiving-sales

Advertise for the holiday:

Put large posters in your store front window that tells customers about what you have to offer this season. Make it bright with autumnal colors. Partner with local businesses in the area to create buzz. Also, be sure to advertise across your social media platforms. This will help to attract some online foot traffic too.

Set up displays in your shop:

Set up displays in your shop to show customers examples of what you can create for their holiday tables and parties. Show different types of centerpieces and arrangements. These examples will entice customers for sure! Also, be sure to include a good variety of flowers with festive colors to attract clientele. Various colors might be orange, yellow, bronze, red, and white. Always attach a business card to anything you create. You could receive new business via referral.

Reach out to past customers:

Reach out to those who have placed orders in the past. You can either e-mail or call them depending how you communicate with customers. Tell them that you really appreciated their business and what you will be offering this season. It’s worth a shot to solicit business, especially if it helps your shop to profit.

Finally, the most important step and top of advice would be to visit your local wholesale florist. They will offer essential information that will help you to source the highest quality wholesale flowers for your shop. Come visit Main Wholesale Florist’s two locations in New Jersey and New York. Flowers can also be delivered directly to your retail location using our Flower Express service. Let us know if you have any other tips to offer to boost sales this turkey season. We hope that you have a happy and healthy Thanksgiving season!