Tag Archives: main wholesale florist

Valentine’s Day Forecasts for 2019

Valentine’s Day is right around the corner! In the floral industry, we prepare for this day all year long! Forecasts are in with estimations of how this holiday will weather. Here are the predictions:

This Valentine’s season should be a busy one! Sales should be on the higher end as the economy continues to strengthen.

day all year long

This year production was ahead of schedule at the beginning of the season due to warm weather and good conditions. Now as storms such as an El Nino and other poor weather conditions, production has slowed down a bit. But supply and availability of especially roses should be plentiful out of South America this February.

Retail florists are overjoyed that Valentine’s Day falls on a Thursday this year in 2019. Customers will have a few extra days for shopping. The extra days give shops the opportunity to allow for more foot traffic and potential sales.

day all year long

The only question that has arisen recently is if there are any residual effects from the recent government shutdown? Has any of the essential moving parts been affected? Most are predicting that the shutdown should have little or no consequence for Valentine’s Day sales but it is something to consider as many government workers were impacted. For example, the USDA was closed during this time. The wholesale floral industry relies on this agency to inspect flowers coming into this country from other nations. We really won’t know the outcome until February.

day all year long

Here at Main Wholesale Florist, we are ready for all of your Valentine’s Day needs. Get your orders in as soon as possible. Visit our New Jersey and New York locations to speak directly with a salesperson! We can even deliver flowers directly to your retail storefront with our Flowers Express service! We are happy to answer any questions that you might have!

 

Proper Floral Care for Retail Florists

Teach them the right way!

You own a retail floral shop and have just hired a handful of new employees. They have zero experience working with flowers. Where to begin? We love inviting newcomers into our exciting industry, so here is a helpful guide to train your new employees how to process your wholesale blooms:

 

process your wholesale blooms

 

Sanitize

Sanitize cooler buckets and the surrounding areas. Make sure that that floral coolers are disinfected. This will not only keep your workspace clean but also help the longevity of the flower’s vase life. Clean working area thoroughly before and after working. Great habits begin during training!

 

process your wholesale blooms

 

Process Fragile Flowers First

Begin processing fragile and water-sensitive flowers first. This may seem straightforward and common sense, but for a newbie to the industry, this is a helpful piece of advice. Allow those flowers that need the extra rehydration plenty of time to rest in cool and clean water.

 

process your wholesale blooms

 

Finish with Greenery

Also, make sure that your new employees know how to handle greenery. These items do need rehydration as well however, they tend to be much hardier than the delicate petals of flowers. This means that your new employees should learn to save processing greenery until last. Once each flower has been properly taken care of, you can then begin to work with the foliage you’ve received from your wholesaler.

Display Blooms and Arrangements Attractively

 

If your retail shop has a cooler that can be seen by your customers it is important to display your processed flowers and arrangements in a pleasing manner. Let your new employees know that they should not just throw items into the cooler haphazardly. Customers will be attracted and will potentially convince them to make a purchase when they see a beautifully organized cooler.

 

process your wholesale blooms

 

This seems simple enough! A crash course in proper processing is even helpful to veterans in the industry. It is always a good time to learn new things and catch up. Here at Main Wholesale Florist, we love to talk with our customers. What questions do you have? What tips do you have for training new employees? We can’t wait to hear from you!

Corporate Relationships are Key

Business relationships are imperative regardless of the industry. Wholesale and retail florists can develop partnerships with many types of customers. One of the most important is corporate customers. Learn why corporate relationships can be key to running a successful business!

Business relationships are imperative

Also known as B2B (Business to Business),  this type of customer is special in that you have gotten to know them and their floral needs. Corporate clients can be some of the most loyal. They will reach out to your retail shop when looking for a way to enhance the look of their offices. Flowers have also proven to improve the moods of people which ultimately can increase the overall productivity of its employees.

Once you’ve developed a trusting rapport it is likely that your corporate clients will continue to use your services. This will become a steady part of your business. They may even set up weekly or bi-weekly orders with your shop! Your B2B recipient will enjoy the ease of fresh flowers delivered directly to their locations. However, do not take this for granted, as budgets and timelines can vary or change over time.

Overall, these customers like the personal touch. They like that you know them by name and that they can easily get in contact with you for any changes or new orders. Reach out often to see how they are enjoying your floral designs. Do they need additional product next week? Etc.

Business relationships are imperative

Maintaining corporate relationships can be immensely important to the growth of your business. Here at Main Wholesale Florist, we are happy to answer any questions that you may have. We would love to be the source for your wholesale blooms which will adorn the hallways, entryways, and executive suites of these corporate clients. Visit our New Jersey and New York locations or enjoy the convenience of door to door delivery with our Flower Express program.

1-Day Profit Boost 2018

Society of American Florists

Society of American Florists

The Society of American Florists (SAF) hosts their 1-Day Profit Blast each yer in three great locations. This year, you don’t want to miss it! The event will help to sky rocket your floral business and give you the tools to help improve your sales. We always get excited about this event each year!

Why should you attend this event?

Owning your own business is hard work and takes effort. Take any opportunity that is presented to you that will give you valuable skills and a chance to learn something new. At the 1 Day Profit Blast, you will hear from experts in the industry who will help guide you to financial freedom and success. You will be able to meet with floral designers and other industry professionals to learn about the newest trends. There will be tons of seminars and discussion panels to help engage with these individuals. Another important reason to attend is that you will learn about hidden profits or ways you could missing out on potential business. Also, learn proper etiquette when interacting with customers- that could make or break a sale. Be a step ahead of your competitors!

Society of American Florists

There will also be a huge supplier showcase where you can meet with hardgoods and fresh product vendors. Stay in the know and offer the newest containers and options possible for your customers.

Where is this event located?

With three convenient cities, attending this event should be extremely easy! You can join SAF on the following dates:

  • May 20, 2018 in Detroit, Michigan
  • July 15, 2018 in Green Bay, Wisconsin
  • October 7, 2018 in Portland, Oregon

Are you as interested as we are? If yes, be sure to register in order to hold your spot!  We know that this event will educate and benefit the well-being of your business, We hope to see you there!

Building a Profitable Floral Business

Opening your own floral retail shop?

opening your own floral retail shop

Photo by rawpixel.com on Unsplash

The dream of opening your own floral retail shop has become reality! Now your challenge is to keep this new business afloat for the first year. With help from Paul Goodman, CPA, PFCI., we have put together a guide to help you to reach this goal!

Standard Markups

Markups enable you to make a return upon investment. For centerpieces set a 20% retail price for its labor, a two-times markup for their container and supplies used, and a 3.5% markup on flowers and foliage. This will help you to earn profit on the sale. For bouquets practice a similar strategy but charge a 35% markup for labor and supplies. When customers ask for a quote, you can use this standard markup to give a generalized price.

opening your own floral retail shop

Labor Costs

Creating beautiful arrangements with wholesale flowers takes a lot of work, time, and energy. Make sure to charge appropriately for your labor. Labor costs don’t just involve arranging the flowers but also includes ordering supplies, delivery, set-up, and breakdown as well. Make this clear to your customers when working up quotes for weddings or other important events. If you do not charge for labor you may end up losing money in the long-run so pay extra attention to your pricing. Don’t forget to take account of your delivery charges if applicable. These can start at $1.10 per mile traveled.

Hire Designers with Experience

You can’t just hire anyone off the street. A floral designer must have an eye for symmetry, balance, color, and so much more. With that being said, you must pay fair wages as well. Take into account the price you charge, labor time, and hours worked when calculating wages.

opening your own floral retail shop

There are many ways to lose money in this type of business. Don’t fall prey to these avoidable situations. Do not start work on a project until the deposit is paid. This ensures that your customers will pay the remainder of their bill. When designing arrangements, you should always keep tabs on the exact quantity of stems used. Don’t estimate! You may end up losing money over time and will also prevent over-ordering. Also, don’t forget to keep in contact with your wholesaler. They are a valuable resource when first starting your business.

We hope these tips and tricks help you to succeed and stay profitable! What advice do you have? We can’t wait to hear!