Category Archives: Flowers Express

1-Day Profit Boost 2018

Society of American Florists

Society of American Florists

The Society of American Florists (SAF) hosts their 1-Day Profit Blast each yer in three great locations. This year, you don’t want to miss it! The event will help to sky rocket your floral business and give you the tools to help improve your sales. We always get excited about this event each year!

Why should you attend this event?

Owning your own business is hard work and takes effort. Take any opportunity that is presented to you that will give you valuable skills and a chance to learn something new. At the 1 Day Profit Blast, you will hear from experts in the industry who will help guide you to financial freedom and success. You will be able to meet with floral designers and other industry professionals to learn about the newest trends. There will be tons of seminars and discussion panels to help engage with these individuals. Another important reason to attend is that you will learn about hidden profits or ways you could missing out on potential business. Also, learn proper etiquette when interacting with customers- that could make or break a sale. Be a step ahead of your competitors!

Society of American Florists

There will also be a huge supplier showcase where you can meet with hardgoods and fresh product vendors. Stay in the know and offer the newest containers and options possible for your customers.

Where is this event located?

With three convenient cities, attending this event should be extremely easy! You can join SAF on the following dates:

  • May 20, 2018 in Detroit, Michigan
  • July 15, 2018 in Green Bay, Wisconsin
  • October 7, 2018 in Portland, Oregon

Are you as interested as we are? If yes, be sure to register in order to hold your spot!  We know that this event will educate and benefit the well-being of your business, We hope to see you there!

Flowers To Wear for Prom

prom season quickly approaching

With prom season quickly approaching, it is a smart idea to keep stock of flowers that are trending in your retail shop. Here at Main Wholesale Florist, we want to make sure that our customers are geared up for this spring season!

Here are some flowers that are totally wearable and amazing for any prom design:

Mini Carnations

Mini carnations are light weight and delicate. They’re fluffy petals would be amazing to pair with other wholesale blooms when building corsages.

Hypericum Berries

Hypericum has rounded berries that when paired as a secondary flower or filler adds a wonderful whimsical feel to any design.

Freesia

Freesia adds that tropical element without breaking the bank for your customers. They are elegant and come in a variety of beautiful colors.

Thistle

Also known as Eryngium, this amazing filler will add a unique texture that young prom attendees will die for!

Monte Casino Asters

Monte casino asters having tiny blooms that would lay nicely on a small wrist, perfect for the young wearer.

Be sure to suggest these wholesale flowers to your customers. As the retail owner, you are the expert and can guide a sale to completion. Create samples of your designs to keep in your floral cooler to entice parents and young adults to purchase. Also, be sure to advertise not only on your social media accounts but also through local high schools in the area. People are sure to flock to your shop to purchase designs with proper advertisement and marketing.

You can visit our New Jersey and New York locations to see the highest quality wholesale florals. We can help make suggestions and help to answer any questions that you might have. You can also have the flowers delivered directly to your retail location using our Flower Express Service!

Tell us how you will be celebrating this spring prom season!

Pantone 2018 Color Ultra Violet is a Winner!

This year’s Pantone 2018 color of the year pick, Ultra Violet has everyone in the floral industry cheering!  Many are touting it to be extremely “florist friendly”.

Pantone 2018 color

Photo via Pantone

This inspirational color which represents counterculture and non-conformity is versatile and can be incorporated into any arrangement. The color chosen by Pantone each year comes to exemplify not only what is trending in the floral industry but in the entire design community as well. Wholesale flowers come in so many colors but purple is one that many people tend to flock toward. Purple stock, lisianthus, irises, and tulips are just a few of the great options available. This intense and moody shade of purple exhibits undertones of blue and red creating a mysterious feel. There are so many options when it comes to designing with a color like this!

Pantone 2018 color

For the retail florist, this is a great opportunity to build sales for your shop! Set up some beautiful displays in your floral cooler showcasing Ultra Violet designs and colors that pair well. Pantone’s selection looks amazing with shades of green, pink, cream, white, and even yellow. You can also go for a uniform look by pairing with other varying shades of purple and lavender. We know that many brides will be asking for this color in 2018, so be sure to stock up!!

Here at Main Wholesale Florist, we have a huge variety of flowers and greens to help you create the perfect Ultra Violet arrangements! Come and visit both our New Jersey and New York locations where we can assist you to choose the freshest quality product. Did you know that you can also have your flowers delivered directly to your retail location using our Flower Express service?

Pantone 2018 color

What do you think of Pantone’s color of the year? Do you think it will be a hit with your customers? Let us know!!

Perfect Fillers You Can Use In Winter

Winter is fast approaching and fall is almost over, but that doesn’t mean fillers that are usually associated with autumn are leaving. There are many fillers that are available all year long! There is still plenty of time to stock up on these great wholesale blooms! Use these flowers to fill out any arrangements whether it be for a wedding or your holiday celebrations! Fillers definitely help to maximize your profit margins as they can add body and depth.

maximize your profit margins

Not very long ago, those in the industry viewed most filler flowers as weeds and rather unnecessary to keep or use. Today, however, florists and designers are appreciating their amazing textures and color selections!

Some of our favorites

Here are few that we love:

Billy Balls

Also known as Craspedia, these little wholesale fillers add whimsy and a pop of color to any floral design.They have a velvety texture and a rounded shape making them a unique filler flower to keep stock of in your retail location.

maximize your profit margins

Statice

Use this filler to add a unique tissue texture. Available in tones to match any holiday design.

maximize your profit margins

Queen Anne’s Lace

Bestow this elegant yet wild filler upon any arrangement to wow your customers this winter season! Enjoy its airy and free flowing structure as well.

maximize your profit margins

Baby’s Breath

Probably one of the most popular fillers! Baby’s breath can be used in so many ways and little bit goes a very long way.

maximize your profit margins

These are only a few of the amazingly wonderful fillers that we offer at Main Wholesale florist. You can visit our New Jersey and New York locations to see these great fillers in person! Here at Main Wholesale Florist, we are very happy to help and answer any questions that you might have! You can even have your flowers delivered right to your retail location using our Flowers Express service. Happy filler season everyone!

Keep Your Wholesale Blooms Cold

You may want to wear a sweater, it is going to get chilly in here! It is well known that keeping your wholesale blooms in cold temperatures allows them to last as long as possible. Why is this though and why does it matter?

keeping your wholesale blooms

On a scientific level, storing flowers at cool temperatures, roughly 30 to 36 degrees Fahrenheit, reduced the depletion of stored sugars within their foliage. It also helps reduce disease causing bacteria and protects flowers from ethylene, a gas produced by dying flowers. Keeping your floral cooler in working order should be on the top of your priority list when running a successful business. Be sure to routinely service your coolers to make sure they are running at their highest efficiency possible!

Some florists will keep their coolers at temperatures between 40 and 45 degrees Fahrenheit in effort to save money on energy costs. However, this may weaken the lifespan of your wholesale blooms. Another problem that you may not think about is displaying blooms outside of coolers. This may allow your customers to get close up views of your inventory and can convince those impulse buyers to purchase flowers, but overall, the warmer temperatures will age the flowers at a quicker rate. In fact, each day flowers are stored outside of your coolers, they will lose a day of life. If you desire to display blooms outside, perhaps leave some out and others in the cooler on rotation, switching every few hours.

As a professional retail florist this should be old news to you! But if you do have questions, here at Main Wholesale Florist we are happy to help! Can you recommend any other tips to increase the longevity of wholesale flowers? Visit our New Jersey and New York locations to speak with sale representatives directly! We can’t wait to show you our coolers stocked with the highest quality products!