Monthly Archives: May 2013

MWF Flowers Express First Order Promotion!

Flowers Express Promotion

We are now offering a big discount to first time customers who place an order with MWF Flowers Express. Perfect timing for your destination weddings, summer orders, and long weekend holidays. Come sign up for an account today to get 25% off (up to 100$ value) while trying out our overnight wholesale flower shipping service.

If you haven’t heard just yet here is a little bit more about Flowers express:

MWF Flowers Express service extends our very best old-fashioned service and vast premium flower inventory to our retail customers throughout the United States. Using our secure and intuitive web shopping system, retailers are able to enjoy next day delivery of custom packed orders anywhere nationwide using UPS NEXT DAY delivery service. MWF Flowers Express customers have 24×7 web access to all our box and bunch specials for roses, hydrangea, calla lilies, peonies, and tropicals, as well as the largest selection of greens and fillers available worldwide.

Predetermined shipping rates to your retail locations for each box ordered provides dependable and exact costs for every order.

MWF Flowers Express service includes a personal sales representative and wholesale flower expert on call daily to assist with all order questions.

Payment for all orders and shipping made on MWF Flowers Express will be made via a credit card kept on file.

Valid Sales Tax certificate and tax id must be on file with Main Wholesale Florist before any purchases can be made.

Click here to signup for MWF Flowers Express

Flower Food and The Perfect Mix

Many times florists under estimate the power of flower food. It is important to learn the correct ratio of food to water while to prepping flowers for floral arrangements. Floral Management Magazine published  a study to educate florists about using flower food properly.

Flower Food

Floral Management Magazine says that “In the study, all of the vases containing flower food extended flower life when compared to untreated water. the vase life increased slightly with each increase in flower food concentration up to the recommended level, sometimes by up to nine days. The best results, in terms of both flower life and quality, came when a vase contained the recommended concentration of flower food. At higher concentrations the flowers displayed stem burn and vase life was reduced.”

Sometime it can be a hassle to measure the water and flower food but according to this study the flowers will last longer in the cooler. In order to make flowers more fresh for your customers, train employees and staff properly on re-hydrating flowers using professional flower food. The article also strongly recommends cleaning all containers each time new flowers are put into containers. This will also greatly increase the vase life of the flowers and prevent them from being placed in polluted water. These tasks may be hard to keep up with every day but they are worth it in the long run for your business. Make proper hydration and cleaning part of your normal routine!