Helpful Hints to Improve Thanksgiving Holiday Sales
Over the years the wholesale flower industry has noticed decreases in Thanksgiving sales. Most people chalk it up to the economy and the fact that people are more cautious with spending their hard-earned money. There are so many amazing fall toned flowers that your customers are missing out on because of this. How can it be improved? The key is to promote Thanksgiving sales.
Take these steps to enhance your Thanksgiving sales:
Advertise for the holiday:
Put large posters in your store front window that tells customers about what you have to offer this season. Make it bright with autumnal colors. Partner with local businesses in the area to create buzz. Also, be sure to advertise across your social media platforms. This will help to attract some online foot traffic too.
Set up displays in your shop:
Set up displays in your shop to show customers examples of what you can create for their holiday tables and parties. Show different types of centerpieces and arrangements. These examples will entice customers for sure! Also, be sure to include a good variety of flowers with festive colors to attract clientele. Various colors might be orange, yellow, bronze, red, and white. Always attach a business card to anything you create. You could receive new business via referral.
Reach out to past customers:
Reach out to those who have placed orders in the past. You can either e-mail or call them depending how you communicate with customers. Tell them that you really appreciated their business and what you will be offering this season. It’s worth a shot to solicit business, especially if it helps your shop to profit.
Finally, the most important step and top of advice would be to visit your local wholesale florist. They will offer essential information that will help you to source the highest quality wholesale flowers for your shop. Come visit Main Wholesale Florist’s two locations in New Jersey and New York. Flowers can also be delivered directly to your retail location using our Flower Express service. Let us know if you have any other tips to offer to boost sales this turkey season. We hope that you have a happy and healthy Thanksgiving season!
What makes up a bunch? Working in the floral industry, you will know that flowers are sold by the bunch rather than by the stem from wholesalers. This can be confusing for people just beginning their career. You might ask, “Why can’t I purchase a few stems? I do not need very many!” Here at Main Wholesale Florist, we want to answer all your questions including ones that are often taken for granted by professionals.
A bunch is a collection of stems that are bundled together. Wholesale florists receive flowers from their growers packaged together usually in cellophane or tied together with rubber bands. This is why wholesalers sell flowers by the bunch to you. Most flowers are packaged together in 10 stem bunches. This is the most common standard quantity. However, there are always exceptions to this rule. For example, roses and carnations are sold and packaged in bunches of 25 stems. Baby’s breath is also packed in grower’s bunches. This means they are bound together by weight and come in bunches of 8-13 stems depending upon which grower they arrive from. Chrysanthemums tend to have 7 stems per bunch as well. Be aware of these facts and you will be prepared when it comes time to replenish the inventory in your shops!
We welcome all of our customers to visit our New Jersey and New York locations! You can see in person our entire selection of flowers and colors that we offer. You can also take part in our Flower Express service. With this convenient service, we will deliver flowers directly to your retail location. Do you have any other helpful tips to offer to someone that is just entering the world of wholesale flowers? Tell us on our Facebook page or comment below on this post. Have bunches of fun stocking up on flowers!
Texture is an important element of floral design. As the retail florist, you will want to keep stock of flowers that come in all shapes and sizes. Texture can many times be a huge selling point to your customers. There are a vast amount of wholesale flowers that will give gorgeous texture or value to any arrangement. Here at Main Wholesale Florist, we want to help you select the best quality products for your shop.
Currently, one of our favorite textural flowers is celosia. Nicknamed Wolf Flower, this trendy wholesale flower looks great in almost any design! It especially looks wonderful in fall themed arrangements. This flower provides divergence from your typical designs with its unique shape and wildflower appearance. Its velvety texture is sure to attract customers as seen in its coxcomb variety.
Besides its distinctive look, celosia has also proven to be a versatile and long lasting flower with a vase life of up to fourteen days. Be sure to pair this flowers with poppies, hydrangeas, dusty miller, lilies, and roses to name a few. Celosia also can be dried out and then misted with floral color spray to enhance its vibrancy. Use their dried stems to create beautiful permanent arrangements that your customers will swoon over.
Come and visit us at our New York and New Jersey locations and see what is available in our coolers! Our inventory of fresh flowers changes daily! We also provide the convenience of delivering items directly to your retail location using our Flower Express Service. You might see these flowers available in orange, yellow, red and even pink! Your customer will thank you, trust us!
Have you ever used Celosia in your designs? Share your creations with us and offer some helpful tips on our Facebook page. We look forward to it!
Have you ever visited our New York or New Jersey locations? We love to stock up on the highest quality and freshest wholesale flowers. We encourage all our customers to check out our coolers as often as possible! Our inventory changes frequently with many new additions and with great selections. Check out our cooler favorites for this week:
Flowering kale is a must have for your shop! It has a very large bloom and its foliage adds depth to any arrangement. You can find kale in green, white, pink, purple, and sometimes multi- colored varieties.
We love Protea! This tropical flower works great as a focal point! It’s unique look and shape makes it an awesome choice when trying to add texture or depth. These particular protea resemble pincushions with their intricate petals and green foliage. You can find this variety in orange, red, and many times yellow here at Main Wholesale Florist.
Gerbera daisies are great because they add that pop of color many of your customers are looking for! Their look is reminiscent of sunflowers and other daisies. This awesome flower even comes in a mini size. You can find these in colors ranging from red, pink, orange, peach, yellow, white, as well as cream. You should always keep this flower on hand in your shop because of its popularity among people.
We hope to see you soon at both of our locations. You can also have your beautiful wholesale flowers delivered directly to your retail location when you use our Flower Express service. This is a quick and convenient service. We are happy to answer any of your questions and offer other helpful suggestions. Reach out to us on our Facebook. We look forward to meeting you in person!
Main Wholesale Florist at the Teleflora Event & Wedding Design Show
Main Wholesale Florist was proud to participate in the September 21, 2016 Teleflora Event & Wedding Design show that took place in North Haven, Connecticut.
The flower design workshops are hosted by Teleflora around the US for members of its florist network. It offers members the opportunity to learn about trends in floral design, the floral design industry, and to participate in design workshops. John Hosek, AIFD, the owner of Surroundings Events and Florals in Verona, NJ, led the event. It was a great day of learning and enjoying each workshop offered!
Main Wholesale Florists displayed some of the premier flowers and greens it offers to florists throughout the New Jersey and New York area. Have you ever attended an event hosted by Teleflora? Let us know what you thought!