2019 is right around the corner which means it is a great time to begin planning for the year ahead! A great place to start is to register and attend the fourth annual World Floral Expo. This is a great event for anyone in the floral industry, both wholesale and retail. Learn more about the expo below!
Where is this event?
This year the expo will take place in Dallas, Texas at the Dallas Market Center.
When will this event take place?
The event takes place March 20th through the 22nd of 2019.
What can be expected if you attend?
This convention designed specifically for individuals within the industry will showcase many innovations and new products available within the field. Meet with industry leaders from growers, to wholesalers, to retail shop owners. You will also be able to meet directly with representatives from growers located outside of the country. See the products they offer directly in person! Not only convenient but a great money saver in the long run as you won’t have to travel to the farms as a result.
There will be presentations and demonstrations where you can learn about new varieties and products that will be available to the market this coming year!
Have we interested you yet? You can register by clicking here!
If you go to one event this year, this is the one to pick! If you plan to attend let us know why you want to be a part of this amazing event! Here at Main Wholesale Florist, we love sourcing the newest and freshest products to bring directly to our customers! Come visit either our New Jersey or New York locations to see us in action! We can also deliver directly to your retail storefront with our Flowers Express program. Do not miss out!
Who knew that the flower industry could possibly become affected by political decisions made throughout the world? Peter S. Goodman of The New York Times writes that Great Britain’s decision to leave the European Union could potentially wreak havoc on the floral trade not only in the country but across the entire continent as well!
Florist Market Flowers Flower Stall Bunch Bouquet
Located in Holland is one of the largest wholesale floral exchanges and auctions. Flowers are auctioned off and shipped across the world. A large portion of these flowers ends up in the United Kingdom. However, with Brexit ultimately happening next March, flowers that would normally have no issues clearing customs will have to be rigorously examined and meet new regulation guidelines in order to enter the country. This could potentially cause huge disturbances in the trade industry both in and out. The longer transit times will also be an issue. Flowers are a fragile and perishable product. The longer these products travel, the shorter the vase life of the flowers for the consumer will be.
The British may have to get flowers such as roses directly from the sources (growers) instead of going through these floral exchanges. This could certainly become a challenge. Or perhaps agreements can be made between the countries of the European Union and Great Britain to make this process a bit more seamless. Regardless, this separation will undoubtedly cause rifts in the trade and distribution of all items- floral or not.
Do you find this as interesting as we do? Will it stir up problems here too in America? We certainly hope not! Let us know what you think! Feel free to visit both our New Jersey and New York locations to see our amazing selection of fresh wholesale flowers! You can also get flowers delivered directly to your retail location with our Flowers Express program! We can’t wait to talk!
The folks at SAF (Society of American Florist) are at it again! Their annual nation-wide celebration of Petal It Forward will occur on October 24, 2018. We invite you to participate and spread the word as well!
This feel-good initiative strives to spread kindness and compassion to those in your community. Whether it be a friend or a complete stranger, do something special to make their day. Those who participate in Petal It Forward are asked to purchase two flower bouquets. Find an unsuspecting individual and give them the bouquets. Tell them to keep one bouquet and give the other to another person. Tell them about the initiative and perhaps they will continue the giving. The possibilities are endless! If you live in a large city like New York, you may see people passing out flowers on the street. If you don’t see anyone in your town participating, take it upon yourself and spread the love!
As a retail florist or someone that works in the industry, you can participate by stocking up on wholesale flowers to create these bouquets. In your shop create signage to advertise the event with the arrangements pleasingly displayed. You may even get some foot traffic with people specifically looking for ways to celebrate this day, so be prepared!
Do you have any questions? How can you join this special day? Here at Main Wholesale Florist, we are happy to help answer these questions! Join us at our New Jersey or New York location and speak directly to our experts. We can even ship flowers directly to your retail shop with our Flowers Express program. How will you be Petaling it Forward? Drop us a comment or talk to us on Facebook! We can’t wait to hear from all of you!
Teach them the right way!
You own a retail floral shop and have just hired a handful of new employees. They have zero experience working with flowers. Where to begin? We love inviting newcomers into our exciting industry, so here is a helpful guide to train your new employees how to process your wholesale blooms:
Sanitize cooler buckets and the surrounding areas. Make sure that that floral coolers are disinfected. This will not only keep your workspace clean but also help the longevity of the flower’s vase life. Clean working area thoroughly before and after working. Great habits begin during training!
Process Fragile Flowers First
Begin processing fragile and water-sensitive flowers first. This may seem straightforward and common sense, but for a newbie to the industry, this is a helpful piece of advice. Allow those flowers that need the extra rehydration plenty of time to rest in cool and clean water.
Finish with Greenery
Also, make sure that your new employees know how to handle greenery. These items do need rehydration as well however, they tend to be much hardier than the delicate petals of flowers. This means that your new employees should learn to save processing greenery until last. Once each flower has been properly taken care of, you can then begin to work with the foliage you’ve received from your wholesaler.
Display Blooms and Arrangements Attractively
If your retail shop has a cooler that can be seen by your customers it is important to display your processed flowers and arrangements in a pleasing manner. Let your new employees know that they should not just throw items into the cooler haphazardly. Customers will be attracted and will potentially convince them to make a purchase when they see a beautifully organized cooler.
This seems simple enough! A crash course in proper processing is even helpful to veterans in the industry. It is always a good time to learn new things and catch up. Here at Main Wholesale Florist, we love to talk with our customers. What questions do you have? What tips do you have for training new employees? We can’t wait to hear from you!
Business relationships are imperative regardless of the industry. Wholesale and retail florists can develop partnerships with many types of customers. One of the most important is corporate customers. Learn why corporate relationships can be key to running a successful business!
Also known as B2B (Business to Business), this type of customer is special in that you have gotten to know them and their floral needs. Corporate clients can be some of the most loyal. They will reach out to your retail shop when looking for a way to enhance the look of their offices. Flowers have also proven to improve the moods of people which ultimately can increase the overall productivity of its employees.
Once you’ve developed a trusting rapport it is likely that your corporate clients will continue to use your services. This will become a steady part of your business. They may even set up weekly or bi-weekly orders with your shop! Your B2B recipient will enjoy the ease of fresh flowers delivered directly to their locations. However, do not take this for granted, as budgets and timelines can vary or change over time.
Overall, these customers like the personal touch. They like that you know them by name and that they can easily get in contact with you for any changes or new orders. Reach out often to see how they are enjoying your floral designs. Do they need additional product next week? Etc.
Maintaining corporate relationships can be immensely important to the growth of your business. Here at Main Wholesale Florist, we are happy to answer any questions that you may have. We would love to be the source for your wholesale blooms which will adorn the hallways, entryways, and executive suites of these corporate clients. Visit our New Jersey and New York locations or enjoy the convenience of door to door delivery with our Flower Express program.