Weathering The Foliage Storm

Lately, we have seen shortages of certain greens and foliage among the wholesale floral industry. Many florists are struggling to get ahold from their wholesaler some of their highest selling inventory such as silver dollar eucalyptus, coffee foliage, and so many more. Why is this happening and should we be concerned?

silver dollar eucalyptus, coffee foliage

Hurricane season started full swing this June and many people are trying to get ahead of the game to avoid shortages for next year. This past year, with constant natural disaster hits, the foliage industry saw a 60 to 70 percent shortage. Many of these shortages included leather leaf, a staple among floral designers. The shade enclosures designed to protect the plants while growing were destroyed in these storms, which resulted in the loss of many crops. Many of these shade structures were old and could not withstand the powerful force of hurricanes. Many structures have since been rebuilt and new measures have been put into place to lessen the impact of future storms. High winds also uprooted many plants, destroyed the viability of young foliage, as well as break heavy branches.

As the industry is struggling to source foliage the price has gone up drastically as well. But experts project this increase to be only temporary. Prices should balance out as supply becomes more steadily available. In the meantime, there are many greens that are available and can be offered as comparable substitutions for arrangements.

silver dollar eucalyptus, coffee foliage

Did your retail shop deal with any problems resulting in foliage shortages? Did this negatively affect your business or were you able to work around these challenges? We would love to hear from you! If you have any questions pertaining to fresh cut greens visit both our New Jersey and New York locations. You can also have flowers delivered directly to your retail location with our Flowers Express program. We can’t wait to see you!

1-Day Profit Boost 2018

Society of American Florists

Society of American Florists

The Society of American Florists (SAF) hosts their 1-Day Profit Blast each yer in three great locations. This year, you don’t want to miss it! The event will help to sky rocket your floral business and give you the tools to help improve your sales. We always get excited about this event each year!

Why should you attend this event?

Owning your own business is hard work and takes effort. Take any opportunity that is presented to you that will give you valuable skills and a chance to learn something new. At the 1 Day Profit Blast, you will hear from experts in the industry who will help guide you to financial freedom and success. You will be able to meet with floral designers and other industry professionals to learn about the newest trends. There will be tons of seminars and discussion panels to help engage with these individuals. Another important reason to attend is that you will learn about hidden profits or ways you could missing out on potential business. Also, learn proper etiquette when interacting with customers- that could make or break a sale. Be a step ahead of your competitors!

Society of American Florists

There will also be a huge supplier showcase where you can meet with hardgoods and fresh product vendors. Stay in the know and offer the newest containers and options possible for your customers.

Where is this event located?

With three convenient cities, attending this event should be extremely easy! You can join SAF on the following dates:

  • May 20, 2018 in Detroit, Michigan
  • July 15, 2018 in Green Bay, Wisconsin
  • October 7, 2018 in Portland, Oregon

Are you as interested as we are? If yes, be sure to register in order to hold your spot!  We know that this event will educate and benefit the well-being of your business, We hope to see you there!

Building a Profitable Floral Business

Opening your own floral retail shop?

opening your own floral retail shop

Photo by rawpixel.com on Unsplash

The dream of opening your own floral retail shop has become reality! Now your challenge is to keep this new business afloat for the first year. With help from Paul Goodman, CPA, PFCI., we have put together a guide to help you to reach this goal!

Standard Markups

Markups enable you to make a return upon investment. For centerpieces set a 20% retail price for its labor, a two-times markup for their container and supplies used, and a 3.5% markup on flowers and foliage. This will help you to earn profit on the sale. For bouquets practice a similar strategy but charge a 35% markup for labor and supplies. When customers ask for a quote, you can use this standard markup to give a generalized price.

opening your own floral retail shop

Labor Costs

Creating beautiful arrangements with wholesale flowers takes a lot of work, time, and energy. Make sure to charge appropriately for your labor. Labor costs don’t just involve arranging the flowers but also includes ordering supplies, delivery, set-up, and breakdown as well. Make this clear to your customers when working up quotes for weddings or other important events. If you do not charge for labor you may end up losing money in the long-run so pay extra attention to your pricing. Don’t forget to take account of your delivery charges if applicable. These can start at $1.10 per mile traveled.

Hire Designers with Experience

You can’t just hire anyone off the street. A floral designer must have an eye for symmetry, balance, color, and so much more. With that being said, you must pay fair wages as well. Take into account the price you charge, labor time, and hours worked when calculating wages.

opening your own floral retail shop

There are many ways to lose money in this type of business. Don’t fall prey to these avoidable situations. Do not start work on a project until the deposit is paid. This ensures that your customers will pay the remainder of their bill. When designing arrangements, you should always keep tabs on the exact quantity of stems used. Don’t estimate! You may end up losing money over time and will also prevent over-ordering. Also, don’t forget to keep in contact with your wholesaler. They are a valuable resource when first starting your business.

We hope these tips and tricks help you to succeed and stay profitable! What advice do you have? We can’t wait to hear!

 

Flowers To Wear for Prom

prom season quickly approaching

With prom season quickly approaching, it is a smart idea to keep stock of flowers that are trending in your retail shop. Here at Main Wholesale Florist, we want to make sure that our customers are geared up for this spring season!

Here are some flowers that are totally wearable and amazing for any prom design:

Mini Carnations

Mini carnations are light weight and delicate. They’re fluffy petals would be amazing to pair with other wholesale blooms when building corsages.

Hypericum Berries

Hypericum has rounded berries that when paired as a secondary flower or filler adds a wonderful whimsical feel to any design.

Freesia

Freesia adds that tropical element without breaking the bank for your customers. They are elegant and come in a variety of beautiful colors.

Thistle

Also known as Eryngium, this amazing filler will add a unique texture that young prom attendees will die for!

Monte Casino Asters

Monte casino asters having tiny blooms that would lay nicely on a small wrist, perfect for the young wearer.

Be sure to suggest these wholesale flowers to your customers. As the retail owner, you are the expert and can guide a sale to completion. Create samples of your designs to keep in your floral cooler to entice parents and young adults to purchase. Also, be sure to advertise not only on your social media accounts but also through local high schools in the area. People are sure to flock to your shop to purchase designs with proper advertisement and marketing.

You can visit our New Jersey and New York locations to see the highest quality wholesale florals. We can help make suggestions and help to answer any questions that you might have. You can also have the flowers delivered directly to your retail location using our Flower Express Service!

Tell us how you will be celebrating this spring prom season!

Pantone 2018 Color Ultra Violet is a Winner!

This year’s Pantone 2018 color of the year pick, Ultra Violet has everyone in the floral industry cheering!  Many are touting it to be extremely “florist friendly”.

Pantone 2018 color

Photo via Pantone

This inspirational color which represents counterculture and non-conformity is versatile and can be incorporated into any arrangement. The color chosen by Pantone each year comes to exemplify not only what is trending in the floral industry but in the entire design community as well. Wholesale flowers come in so many colors but purple is one that many people tend to flock toward. Purple stock, lisianthus, irises, and tulips are just a few of the great options available. This intense and moody shade of purple exhibits undertones of blue and red creating a mysterious feel. There are so many options when it comes to designing with a color like this!

Pantone 2018 color

For the retail florist, this is a great opportunity to build sales for your shop! Set up some beautiful displays in your floral cooler showcasing Ultra Violet designs and colors that pair well. Pantone’s selection looks amazing with shades of green, pink, cream, white, and even yellow. You can also go for a uniform look by pairing with other varying shades of purple and lavender. We know that many brides will be asking for this color in 2018, so be sure to stock up!!

Here at Main Wholesale Florist, we have a huge variety of flowers and greens to help you create the perfect Ultra Violet arrangements! Come and visit both our New Jersey and New York locations where we can assist you to choose the freshest quality product. Did you know that you can also have your flowers delivered directly to your retail location using our Flower Express service?

Pantone 2018 color

What do you think of Pantone’s color of the year? Do you think it will be a hit with your customers? Let us know!!