Teach them the right way!
You own a retail floral shop and have just hired a handful of new employees. They have zero experience working with flowers. Where to begin? We love inviting newcomers into our exciting industry, so here is a helpful guide to train your new employees how to process your wholesale blooms:
Sanitize cooler buckets and the surrounding areas. Make sure that that floral coolers are disinfected. This will not only keep your workspace clean but also help the longevity of the flower’s vase life. Clean working area thoroughly before and after working. Great habits begin during training!
Process Fragile Flowers First
Begin processing fragile and water-sensitive flowers first. This may seem straightforward and common sense, but for a newbie to the industry, this is a helpful piece of advice. Allow those flowers that need the extra rehydration plenty of time to rest in cool and clean water.
Finish with Greenery
Also, make sure that your new employees know how to handle greenery. These items do need rehydration as well however, they tend to be much hardier than the delicate petals of flowers. This means that your new employees should learn to save processing greenery until last. Once each flower has been properly taken care of, you can then begin to work with the foliage you’ve received from your wholesaler.
Display Blooms and Arrangements Attractively
If your retail shop has a cooler that can be seen by your customers it is important to display your processed flowers and arrangements in a pleasing manner. Let your new employees know that they should not just throw items into the cooler haphazardly. Customers will be attracted and will potentially convince them to make a purchase when they see a beautifully organized cooler.
This seems simple enough! A crash course in proper processing is even helpful to veterans in the industry. It is always a good time to learn new things and catch up. Here at Main Wholesale Florist, we love to talk with our customers. What questions do you have? What tips do you have for training new employees? We can’t wait to hear from you!
Business relationships are imperative regardless of the industry. Wholesale and retail florists can develop partnerships with many types of customers. One of the most important is corporate customers. Learn why corporate relationships can be key to running a successful business!
Also known as B2B (Business to Business), this type of customer is special in that you have gotten to know them and their floral needs. Corporate clients can be some of the most loyal. They will reach out to your retail shop when looking for a way to enhance the look of their offices. Flowers have also proven to improve the moods of people which ultimately can increase the overall productivity of its employees.
Once you’ve developed a trusting rapport it is likely that your corporate clients will continue to use your services. This will become a steady part of your business. They may even set up weekly or bi-weekly orders with your shop! Your B2B recipient will enjoy the ease of fresh flowers delivered directly to their locations. However, do not take this for granted, as budgets and timelines can vary or change over time.
Overall, these customers like the personal touch. They like that you know them by name and that they can easily get in contact with you for any changes or new orders. Reach out often to see how they are enjoying your floral designs. Do they need additional product next week? Etc.
Maintaining corporate relationships can be immensely important to the growth of your business. Here at Main Wholesale Florist, we are happy to answer any questions that you may have. We would love to be the source for your wholesale blooms which will adorn the hallways, entryways, and executive suites of these corporate clients. Visit our New Jersey and New York locations or enjoy the convenience of door to door delivery with our Flower Express program.
Regardless of the industry, you work in, using technology as a leverage tool is key. Everyone is online these days! It is very important to learn how using today’s technology can help increase your business by ten-fold. Here are some helpful tips when using technology within the wholesale floral industry:
Increased Methods for Sales
If your retail shop has a website, you may want to consider setting up a storefront online. You can get additional business from those cruising around the Internet. Take sales and show your inventory for those curious as well. You can also take orders via email for those who not comfortable using the online storefront.
Use Social Media to Market your Business
create social media accounts and regularly update them. People can find your business from a simple Google search. Having these social media accounts will help to be more easily searchable and accessible too.
Create a Business Listing
You can create business listings on websites where people are looking for floral services. Wedding Wire or The Knot are websites where brides can find your shop or wholesale location. Use these resources as methods to find customers who may have not otherwise found your shop.
Set up Lines for Communication
Just by being online means you have already set up stronger ways to communicate with both customers, growers, and your employees. Increased communication also means higher productivity which can do wonders for your overall profits and sales. Be sure to regularly check in with those responsible for the day to day runnings of your business and the vendors you work with. Remember that communication is key!
Technology can be a blessing in that we are more connected and can run our wholesale floral businesses more effectively. Do you have any other questions on how technology can be beneficial to us in this industry as well as others? Visit our website to see this work in action! We can’t wait to hear from you!
Lately, we have seen shortages of certain greens and foliage among the wholesale floral industry. Many florists are struggling to get ahold from their wholesaler some of their highest selling inventory such as silver dollar eucalyptus, coffee foliage, and so many more. Why is this happening and should we be concerned?
Hurricane season started full swing this June and many people are trying to get ahead of the game to avoid shortages for next year. This past year, with constant natural disaster hits, the foliage industry saw a 60 to 70 percent shortage. Many of these shortages included leather leaf, a staple among floral designers. The shade enclosures designed to protect the plants while growing were destroyed in these storms, which resulted in the loss of many crops. Many of these shade structures were old and could not withstand the powerful force of hurricanes. Many structures have since been rebuilt and new measures have been put into place to lessen the impact of future storms. High winds also uprooted many plants, destroyed the viability of young foliage, as well as break heavy branches.
As the industry is struggling to source foliage the price has gone up drastically as well. But experts project this increase to be only temporary. Prices should balance out as supply becomes more steadily available. In the meantime, there are many greens that are available and can be offered as comparable substitutions for arrangements.
Did your retail shop deal with any problems resulting in foliage shortages? Did this negatively affect your business or were you able to work around these challenges? We would love to hear from you! If you have any questions pertaining to fresh cut greens visit both our New Jersey and New York locations. You can also have flowers delivered directly to your retail location with our Flowers Express program. We can’t wait to see you!
Society of American Florists
The Society of American Florists (SAF) hosts their 1-Day Profit Blast each yer in three great locations. This year, you don’t want to miss it! The event will help to sky rocket your floral business and give you the tools to help improve your sales. We always get excited about this event each year!
Why should you attend this event?
Owning your own business is hard work and takes effort. Take any opportunity that is presented to you that will give you valuable skills and a chance to learn something new. At the 1 Day Profit Blast, you will hear from experts in the industry who will help guide you to financial freedom and success. You will be able to meet with floral designers and other industry professionals to learn about the newest trends. There will be tons of seminars and discussion panels to help engage with these individuals. Another important reason to attend is that you will learn about hidden profits or ways you could missing out on potential business. Also, learn proper etiquette when interacting with customers- that could make or break a sale. Be a step ahead of your competitors!
There will also be a huge supplier showcase where you can meet with hardgoods and fresh product vendors. Stay in the know and offer the newest containers and options possible for your customers.
Where is this event located?
With three convenient cities, attending this event should be extremely easy! You can join SAF on the following dates:
- May 20, 2018 in Detroit, Michigan
- July 15, 2018 in Green Bay, Wisconsin
- October 7, 2018 in Portland, Oregon
Are you as interested as we are? If yes, be sure to register in order to hold your spot! We know that this event will educate and benefit the well-being of your business, We hope to see you there!