Main Wholesale Florist at the Teleflora Event & Wedding Design Show
Main Wholesale Florist was proud to participate in the September 21, 2016 Teleflora Event & Wedding Design show that took place in North Haven, Connecticut.
The flower design workshops are hosted by Teleflora around the US for members of its florist network. It offers members the opportunity to learn about trends in floral design, the floral design industry, and to participate in design workshops. John Hosek, AIFD, the owner of Surroundings Events and Florals in Verona, NJ, led the event. It was a great day of learning and enjoying each workshop offered!
Main Wholesale Florists displayed some of the premier flowers and greens it offers to florists throughout the New Jersey and New York area. Have you ever attended an event hosted by Teleflora? Let us know what you thought!
Petal It Forward 2016
Last October, the Society of American Florists (SAF) held an inspiring event called Petal It Forward. Read about it here. This day was all about giving back and bringing happiness to others. How did they accomplish this? Volunteers handed out bouquets of flowers to unsuspecting strangers. They are then told to pay it forward and give away another bouquet to pass on the kindness. What a great way to show compassion and to spread joy!
This year SAF is throwing another Petal It Forward across the country on October 19th. Here at Main Wholesale Florist, we want to help you as the retail florist to get ready for this amazing event! Here are a few tips to keep in mind:
- Plan your own local event. Talk to other shops and businesses about participating in the giveaway.
- Advertise the event on your social media accounts and website to reach customers. Post signage around and outside your shop to publicize the event. People will want to participate after viewing such content.
- Prepare beautiful and simple bouquets. You will have walk-in customers looking for small bouquets for this special day. Make sure to include cards with your business’ name so that recipients know where the flowers came from.
- Visit us at our New Jersey and New York locations to stock your shop with gorgeous wholesale flowers. Choose from our selection of high-quality and in season flowers. We are very happy to answer any questions and make suggestions in order to get ready for this event. We can also ship flowers directly to your retail location with our Flower Express Service.
With these tips in mind, this year’s Petal It Forward event is sure to be a success! Share photos from the day with us on Facebook. Tell us what made the day flourish and offer some tips for next year! Be sure to continue to spread the cheer!
Simply Spray Roses
Today we are giving a huge shout out to the spray rose. This is one of our favorite wholesale flowers!
Why do we love these little beauties?
Wholesale spray roses resemble tiny rose bushes. Florists love to stock their shops with this flower because many of their customers are looking for that garden theme which is perfectly exemplified with these. Sometimes standard size roses are too large for specific arrangements. A spray rose is a beautiful option in its place.
Not only are spray roses available year-round, but they also come in a multitude of colors. This gives a florist the ability to offer more variety and a range of options to their customers. What could be better than that? Here at Main Wholesale Florist, we are happy to help make color selections and suggest which varieties to stock in your retail shops.
However, perhaps the top reason why we admire this flower is that they can help you save a lot of money for your business in the long run. These flowers have sprays of multiple blooms per stem which can add depth and fullness to any arrangement. You can also break apart the stems to create many tiny arrangements such as boutonnieres for weddings, proms, and other special events.
Have you fallen in love with this wholesale flower just like we have? Join us at our New Jersey and New York locations to see these lovelies in person. You can also get the bunches delivered directly to your retail location with our Flower Express Service. Stock your shop with this staple and you will begin to reap from the benefits that this flowers offers!
What is more beautiful than a flower that can be used all year round? Lilies, whether in full bloom or barely opened are to die for! This wholesale flower comes in a multitude of colors and varieties. As a floral professional, you should know just how versatile these blooms can be. Here at Main Wholesale Florist, we will be here each step of the way to ensure that you will have amazing products to sell at your retail location.
Since these flowers are available to you year round, you can incorporate these delightful blossoms into any type of design. Stock your shop with red lilies during the Christmas season and bright colors such as pink, orange, yellow, and orange during the spring and summer months. They pair well with almost any other flower! Another great advantage is that they have an extremely long vase life. They will survive up to 14 days from the time that they enter your shop. However, let’s face it, the best thing about lilies are that each stem comes with multiple blooms. This can mean fuller arrangements. In the long run you can earn more money for your business.
Have we caught your interest yet? Be sure to grab your wholesale lilies and be prepared for the warm weather rush! Get your beautiful wholesale lilies at our New Jersey and New York locations. They can also be delivered directly to your retail location with our Flower Express Service.
From Wholesaler To Prom
Spring is in the air and that means it is a busy time of year for wholesale florists. There is Mother’s Day, Easter, and dance recitals to name a few events that stir up high volume traffic. One event that has evolved quite heavily in the recent years and has become more popular is the high school prom.
Retail florists come to their local wholesaler looking for unique flowers and colors to offer their customers. No girl wants to look the same on her prom night, so be sure to stock your shops with variety and only the best quality products. Once you receive the flowers from your wholesaler, you should allow appropriate time to process and re-hydrate the blooms.
Flowers that are used to wear on the body must be hardy as to last for the entirety of an event. You do not want to choose flowers that stand no chance out of water. Therefore, it is not wise to use flowers that have a very short vase life or are water-dependent. They also have to be comfortable for your customers to wear. No one wants to wear anything too bulky that will hinder one’s movement. Here at Main Wholesale Florist, we stock our coolers with massive amounts of lightweight and small sized flowers which are perfect to construct corsages, posies, and other floral jewelry. Some excellent options are carnations, ranunculus, mini gerbera daisies, matsumoto asters, freesia, sweet heart roses, and thistle blue dynamite.
Be sure to keep your shop stocked from as early as April until June as the date of proms will most certainly vary from one school to the next. You can order from us weekly by using our Flower Express Service. You can have your wholesale flowers delivered directly to your retail location. Keep these tips in mind as they are important to help grow your business. We are very happy to help you out this prom season!