Floral Industry News: 1 Day Profit Blast Coming!

Please join SAF for their 1 Day Profit Blast in two great cities this year! Learn from top leaders in the floral industry about ways to drive profit for your business. You definitely do not want to miss this exciting event!

Goals for the event

  • Enhance your design skills and profitability
  • Connect with new customers online
  • Discover hidden profits you could be missing
  • Learn how to improve your sales and your customer service approach

Where is this event?

This year SAF’s 1 Day Profit Blast will be taking place in Boston, Massachusetts on September 23rd and in Louisville, Kentucky on November 4th. Each will be sponsored by local floral industry leaders and companies.

What else can we expect?

Enjoy a supplier showcase as well as many educational presentations geared toward the empowerment of your business. This will be a great opportunity to meet with industry leaders that specialize in wholesale florals, retail sales, and design. Sharpen your floral design skills with classes and workshops throughout the day. This will also be a great way to network for yourself and your business. You will also learn about key marketing tools and techniques to supercharge your sales capabilities.

Have we caught your interest yet? You can register here! More information and accommodations can also be found here. Be the entrepreneur that you’ve always wanted to be! Tell us why you will attend. What aspects of your business are you looking to improve? We would love to hear from you and hope to see you there! Here at Main Wholesale Florist, we are happy to answer your questions. We look forward to talking with you soon!

Wholesale Flowers That Spray

confused customer asks

“What does it mean when a flower has a spray?” A confused customer asks. Here at Main Wholesale Florist we want to help answer these types of questions!

No, one cannot mist liquid from their blooms or stems. These wholesale flowers simply have multiple blooms per stem which creates gorgeous clusters of petals. Available in a vast array of flower types, these are a great alternative to flowers that only come with one bloom per stem.

confused customer asks

Some other great qualities that are worth noting

They are cost effective

Flowers that come in sprays can help stretch the budget of your customers a bit farther as well as help you as the retail owner to save a bit of money in the process. Most wholesale flowers are sold by the bunch coming with 10 stems usually.

Great to use as fillers

They not only help to save on your cost but they are also great to fill space. Multiple blooms per stems means that there will be more volume to fill with.  You will be able to create large and dimensional designs that your customers will absolutely love.

Smaller in size

These wholesale blooms are usually smaller versions of their full sized cousins. Prom designs for example are usually designed for small wrists. You do not want large blooms that will overpower or weigh down the wearer. That is why spray blooms would be the perfect option for such designs!

Visit your local wholesale florist where you can see what varieties of flowers are offered. You will find various examples such as alstroemeria, spray roses, pompon daisies, pompon buttons, mini carnations, lisianthus, and dianthus to name a few.

Visit our New Jersey and New York locations to see a huge selection of wholesale flowers! They can also be delivered directly to your retail ship using our Flower Express service. Share with us what flowers are a must for you when it comes to the spray varieties. What varieties tend to be the most popular for your business? We are so excited to chat with all of you!

confused customer asks

California Grown Flower Month

California Grown Flowers Month

June is California Grown Flowers Month! Let’s celebrate this region where many of our favorite wholesale blooms are grown and cultivated! This is the time of year to identify and honor those who work very hard to farm and provide the best quality product possible for wholesale florist just like us! This includes those who plant the seeds, harvest the flowers, and ship them. We want to thank those who help along each step of the process! Here at Main Wholesale Florist, we are very proud to sell flowers directly to our customers that were grown right in Californian soil.

The California Association of Flower Growers & Shippers is the premiere flower shipping and trading operation serving 45 states including New Jersey and New York. The association prides themselves on introducing fresh cut flowers to the US market. They also love participating with younger generations in the hope of sharing and spreading their love of flowers. Click here to learn much more!

So, how can we show our thanks this June? Step one is to continue supporting Californian growers! Step two is to let others know what and why we are acknowledging these individuals. Have you purchased California grown wholesale flowers recently? Do you wish to spread the word as much as we do? Post photos to your business’ various social media platforms by using the hashtags #CAGrown and #OriginMatters. Tell us why you are appreciative. We can’t wait to see!

Please visit our New York and New Jersey locations to see us in action! Check out our awesome selection of fresh cut wholesale domestic flowers! We are always happy to help and answer any questions that you might have! Stock your retail shops with the highest quality merchandise! Don’t forget to tell us what you love most about Californian grown flowers!

Get Through The Mother’s Day Rush

busiest time of year

We all know that Mother’s Day is pretty much the busiest time of year for wholesale and retail florists. We prepare and anticipate all year for this rush. However, the fact that flowers are a natural product always gives room for problems to arise. Here at Main Wholesale Florist, we want to help you be prepared for this holiday as well as to offer some tips for improved sales.

Follow these important steps:

Be sure to keep your shop stocked for same day orders

Many people wait until the day of to purchase flowers for their mothers. If your retail shop is open on Mother’s Day keep a wide array of flowers available to ensure that each customer leaves happy.

Think of creative ways to get customers in your retail shop

Post on your social media accounts telling people about the services you are offering for this year’s holiday. Display eye-catching designs showing what you can do in your storefront windows to draw potential customers in!

Stop by your local wholesale florist to find the freshest seasonal flowers

Rather than having your flowers delivered to your retail location, stop by your local wholesaler to see what they are carrying. You might be surprised what you will find in their cooler! They may offer a larger selection in person. Here at Main Wholesale Florist, we love when our customers stop in! We are always happy to make suggestions when it comes to selecting flowers for your Mother’s Day arrangements.

Be sure to offer other items besides roses and carnations

We all know that roses and carnations are more expensive during Mother’s Day. Your customer’s wallets will not be happy. For those customers that wish to save money, offer non-traditional floral options.

Use these tips and tricks to help make the most out of this holiday for your retail shop! Stop by our New Jersey and New York locations to see the great selection that we offer before it is too late! Have your flowers delivered directly to your retail location using our Flowers Express service!

Tell us how you plan on making this year the best Mother’s Day yet!

Wholesale Greenery Flowers

Have you noticed any changes in the types of flowers your customers seek for their floral designs? Perhaps you’ve seen an uptake in sales for a particular color or type of flower. Pantone, a leader in the design industry annually introduces a color of the year. These selections help to dictate consumer choice as well as sales. That being said, the wholesale flower industry is not one to ignore trends!

Check Out Our Cooler

The 2017 color of is called greenery, a bright-toned green, reminiscent of nature and life. This is not a deep green that is often seen in foliage. Instead, this is an eye-catching neon green. As the retail florist, you should keep this popular shade readily available in your shop. Here are some great greenery wholesale flowers that you can find at Main Wholesale Florist that will sure make your customers green with envy:

  • Spider Anastasia Green
  • Bupleurum
  • Amaranthus Hanging Green
  • Green Tea Roses
  • Kale Green

To encourage your customers to select flowers within this color family follow a few simple steps:

  1. Create beautiful arrangements to display in your cooler as well as in your storefront.
  2. Be ready to answer the question of what colors coordinate with these flowers? Some options are purple, white, yellow, and cream for example.
  3. Advertise on your social media accounts and send out email blasts to spread awareness regarding Pantone’s 2017 color palette.
  4. Visit your local wholesale florist to see the newest varieties available.


Here at Main Wholesale Florist, we are happy to answer any questions that you might have! We are your source for the freshest wholesale flowers. Visit our New Jersey and New York locations to see in person what beautiful greenery flowers and foliage that we currently carry. You can also have your flowers delivered directly to your retail location using our Flower Express Service.