Pantone 2018 Color Ultra Violet is a Winner!

This year’s Pantone 2018 color of the year pick, Ultra Violet has everyone in the floral industry cheering!  Many are touting it to be extremely “florist friendly”.

Pantone 2018 color

Photo via Pantone

This inspirational color which represents counterculture and non-conformity is versatile and can be incorporated into any arrangement. The color chosen by Pantone each year comes to exemplify not only what is trending in the floral industry but in the entire design community as well. Wholesale flowers come in so many colors but purple is one that many people tend to flock toward. Purple stock, lisianthus, irises, and tulips are just a few of the great options available. This intense and moody shade of purple exhibits undertones of blue and red creating a mysterious feel. There are so many options when it comes to designing with a color like this!

Pantone 2018 color

For the retail florist, this is a great opportunity to build sales for your shop! Set up some beautiful displays in your floral cooler showcasing Ultra Violet designs and colors that pair well. Pantone’s selection looks amazing with shades of green, pink, cream, white, and even yellow. You can also go for a uniform look by pairing with other varying shades of purple and lavender. We know that many brides will be asking for this color in 2018, so be sure to stock up!!

Here at Main Wholesale Florist, we have a huge variety of flowers and greens to help you create the perfect Ultra Violet arrangements! Come and visit both our New Jersey and New York locations where we can assist you to choose the freshest quality product. Did you know that you can also have your flowers delivered directly to your retail location using our Flower Express service?

Pantone 2018 color

What do you think of Pantone’s color of the year? Do you think it will be a hit with your customers? Let us know!!

Perfect Fillers You Can Use In Winter

Winter is fast approaching and fall is almost over, but that doesn’t mean fillers that are usually associated with autumn are leaving. There are many fillers that are available all year long! There is still plenty of time to stock up on these great wholesale blooms! Use these flowers to fill out any arrangements whether it be for a wedding or your holiday celebrations! Fillers definitely help to maximize your profit margins as they can add body and depth.

maximize your profit margins

Not very long ago, those in the industry viewed most filler flowers as weeds and rather unnecessary to keep or use. Today, however, florists and designers are appreciating their amazing textures and color selections!

Some of our favorites

Here are few that we love:

Billy Balls

Also known as Craspedia, these little wholesale fillers add whimsy and a pop of color to any floral design.They have a velvety texture and a rounded shape making them a unique filler flower to keep stock of in your retail location.

maximize your profit margins

Statice

Use this filler to add a unique tissue texture. Available in tones to match any holiday design.

maximize your profit margins

Queen Anne’s Lace

Bestow this elegant yet wild filler upon any arrangement to wow your customers this winter season! Enjoy its airy and free flowing structure as well.

maximize your profit margins

Baby’s Breath

Probably one of the most popular fillers! Baby’s breath can be used in so many ways and little bit goes a very long way.

maximize your profit margins

These are only a few of the amazingly wonderful fillers that we offer at Main Wholesale florist. You can visit our New Jersey and New York locations to see these great fillers in person! Here at Main Wholesale Florist, we are very happy to help and answer any questions that you might have! You can even have your flowers delivered right to your retail location using our Flowers Express service. Happy filler season everyone!

Keep Your Wholesale Blooms Cold

You may want to wear a sweater, it is going to get chilly in here! It is well known that keeping your wholesale blooms in cold temperatures allows them to last as long as possible. Why is this though and why does it matter?

keeping your wholesale blooms

On a scientific level, storing flowers at cool temperatures, roughly 30 to 36 degrees Fahrenheit, reduced the depletion of stored sugars within their foliage. It also helps reduce disease causing bacteria and protects flowers from ethylene, a gas produced by dying flowers. Keeping your floral cooler in working order should be on the top of your priority list when running a successful business. Be sure to routinely service your coolers to make sure they are running at their highest efficiency possible!

Some florists will keep their coolers at temperatures between 40 and 45 degrees Fahrenheit in effort to save money on energy costs. However, this may weaken the lifespan of your wholesale blooms. Another problem that you may not think about is displaying blooms outside of coolers. This may allow your customers to get close up views of your inventory and can convince those impulse buyers to purchase flowers, but overall, the warmer temperatures will age the flowers at a quicker rate. In fact, each day flowers are stored outside of your coolers, they will lose a day of life. If you desire to display blooms outside, perhaps leave some out and others in the cooler on rotation, switching every few hours.

As a professional retail florist this should be old news to you! But if you do have questions, here at Main Wholesale Florist we are happy to help! Can you recommend any other tips to increase the longevity of wholesale flowers? Visit our New Jersey and New York locations to speak with sale representatives directly! We can’t wait to show you our coolers stocked with the highest quality products!

Celebrate Halloween: Floral Industry Style

You may be relieved with the summer wedding rush being almost over. You might think that now it is time to breathe! But when you are a small business owner rest is never an option! You should always be thinking of new and innovative ways to improve your profit margin during all times of year. One flower holiday you might not have thought to dabble in is Halloween. Think of all the amazingly spooky arrangements you can make and all of the unusually beautiful wholesale flowers and greens that you can use as well!

unusually beautiful wholesale flowers and greens

Halloween designs require some planning as you may want to stick with an autumnal color palette. You will need to stock up on assorted orange, yellow, dark green, burgundy, and brown toned wholesale flowers. You will also want to make sure to have greens that cascade and billow readily available. Some great wholesale blooms to have on hand are black magic roses, sunflowers, mini calla lilies in black and orange, protea pin cushions, ivy , leucadendron, and ti leaves just to name a few.

Be sure to advertise on all of your social media accounts to spread the word about the services you will be offering this Halloween season. Give your retail shop a festive look by decorating and displaying examples of your arrangements in the storefront windows.

Here at Main Wholesale Florist, we want to help make any holiday season easier for you! Our cooler is stocked with flowers for all occasions and seasons. We can deliver directly to your door with our Flowers Express program. Visit our New Jersey and New York locations and speak to a sales associate in person! Comment or find us on Facebook and tell us about how you successfully incorporated Halloween into your business. How did you improve upon sales? We can’t wait to hear from you all! Happy Fall!!

Floral Industry News: 1 Day Profit Blast Coming!

Please join SAF for their 1 Day Profit Blast in two great cities this year! Learn from top leaders in the floral industry about ways to drive profit for your business. You definitely do not want to miss this exciting event!

Goals for the event

  • Enhance your design skills and profitability
  • Connect with new customers online
  • Discover hidden profits you could be missing
  • Learn how to improve your sales and your customer service approach

Where is this event?

This year SAF’s 1 Day Profit Blast will be taking place in Boston, Massachusetts on September 23rd and in Louisville, Kentucky on November 4th. Each will be sponsored by local floral industry leaders and companies.

What else can we expect?

Enjoy a supplier showcase as well as many educational presentations geared toward the empowerment of your business. This will be a great opportunity to meet with industry leaders that specialize in wholesale florals, retail sales, and design. Sharpen your floral design skills with classes and workshops throughout the day. This will also be a great way to network for yourself and your business. You will also learn about key marketing tools and techniques to supercharge your sales capabilities.

Have we caught your interest yet? You can register here! More information and accommodations can also be found here. Be the entrepreneur that you’ve always wanted to be! Tell us why you will attend. What aspects of your business are you looking to improve? We would love to hear from you and hope to see you there! Here at Main Wholesale Florist, we are happy to answer your questions. We look forward to talking with you soon!