Celebrate Halloween: Floral Industry Style

You may be relieved with the summer wedding rush being almost over. You might think that now it is time to breathe! But when you are a small business owner rest is never an option! You should always be thinking of new and innovative ways to improve your profit margin during all times of year. One flower holiday you might not have thought to dabble in is Halloween. Think of all the amazingly spooky arrangements you can make and all of the unusually beautiful wholesale flowers and greens that you can use as well!

unusually beautiful wholesale flowers and greens

Halloween designs require some planning as you may want to stick with an autumnal color palette. You will need to stock up on assorted orange, yellow, dark green, burgundy, and brown toned wholesale flowers. You will also want to make sure to have greens that cascade and billow readily available. Some great wholesale blooms to have on hand are black magic roses, sunflowers, mini calla lilies in black and orange, protea pin cushions, ivy , leucadendron, and ti leaves just to name a few.

Be sure to advertise on all of your social media accounts to spread the word about the services you will be offering this Halloween season. Give your retail shop a festive look by decorating and displaying examples of your arrangements in the storefront windows.

Here at Main Wholesale Florist, we want to help make any holiday season easier for you! Our cooler is stocked with flowers for all occasions and seasons. We can deliver directly to your door with our Flowers Express program. Visit our New Jersey and New York locations and speak to a sales associate in person! Comment or find us on Facebook and tell us about how you successfully incorporated Halloween into your business. How did you improve upon sales? We can’t wait to hear from you all! Happy Fall!!

Floral Industry News: 1 Day Profit Blast Coming!

Please join SAF for their 1 Day Profit Blast in two great cities this year! Learn from top leaders in the floral industry about ways to drive profit for your business. You definitely do not want to miss this exciting event!

Goals for the event

  • Enhance your design skills and profitability
  • Connect with new customers online
  • Discover hidden profits you could be missing
  • Learn how to improve your sales and your customer service approach

Where is this event?

This year SAF’s 1 Day Profit Blast will be taking place in Boston, Massachusetts on September 23rd and in Louisville, Kentucky on November 4th. Each will be sponsored by local floral industry leaders and companies.

What else can we expect?

Enjoy a supplier showcase as well as many educational presentations geared toward the empowerment of your business. This will be a great opportunity to meet with industry leaders that specialize in wholesale florals, retail sales, and design. Sharpen your floral design skills with classes and workshops throughout the day. This will also be a great way to network for yourself and your business. You will also learn about key marketing tools and techniques to supercharge your sales capabilities.

Have we caught your interest yet? You can register here! More information and accommodations can also be found here. Be the entrepreneur that you’ve always wanted to be! Tell us why you will attend. What aspects of your business are you looking to improve? We would love to hear from you and hope to see you there! Here at Main Wholesale Florist, we are happy to answer your questions. We look forward to talking with you soon!

Wholesale Flowers That Spray

confused customer asks

“What does it mean when a flower has a spray?” A confused customer asks. Here at Main Wholesale Florist we want to help answer these types of questions!

No, one cannot mist liquid from their blooms or stems. These wholesale flowers simply have multiple blooms per stem which creates gorgeous clusters of petals. Available in a vast array of flower types, these are a great alternative to flowers that only come with one bloom per stem.

confused customer asks

Some other great qualities that are worth noting

They are cost effective

Flowers that come in sprays can help stretch the budget of your customers a bit farther as well as help you as the retail owner to save a bit of money in the process. Most wholesale flowers are sold by the bunch coming with 10 stems usually.

Great to use as fillers

They not only help to save on your cost but they are also great to fill space. Multiple blooms per stems means that there will be more volume to fill with.  You will be able to create large and dimensional designs that your customers will absolutely love.

Smaller in size

These wholesale blooms are usually smaller versions of their full sized cousins. Prom designs for example are usually designed for small wrists. You do not want large blooms that will overpower or weigh down the wearer. That is why spray blooms would be the perfect option for such designs!

Visit your local wholesale florist where you can see what varieties of flowers are offered. You will find various examples such as alstroemeria, spray roses, pompon daisies, pompon buttons, mini carnations, lisianthus, and dianthus to name a few.

Visit our New Jersey and New York locations to see a huge selection of wholesale flowers! They can also be delivered directly to your retail ship using our Flower Express service. Share with us what flowers are a must for you when it comes to the spray varieties. What varieties tend to be the most popular for your business? We are so excited to chat with all of you!

confused customer asks

California Grown Flower Month

California Grown Flowers Month

June is California Grown Flowers Month! Let’s celebrate this region where many of our favorite wholesale blooms are grown and cultivated! This is the time of year to identify and honor those who work very hard to farm and provide the best quality product possible for wholesale florist just like us! This includes those who plant the seeds, harvest the flowers, and ship them. We want to thank those who help along each step of the process! Here at Main Wholesale Florist, we are very proud to sell flowers directly to our customers that were grown right in Californian soil.

The California Association of Flower Growers & Shippers is the premiere flower shipping and trading operation serving 45 states including New Jersey and New York. The association prides themselves on introducing fresh cut flowers to the US market. They also love participating with younger generations in the hope of sharing and spreading their love of flowers. Click here to learn much more!

So, how can we show our thanks this June? Step one is to continue supporting Californian growers! Step two is to let others know what and why we are acknowledging these individuals. Have you purchased California grown wholesale flowers recently? Do you wish to spread the word as much as we do? Post photos to your business’ various social media platforms by using the hashtags #CAGrown and #OriginMatters. Tell us why you are appreciative. We can’t wait to see!

Please visit our New York and New Jersey locations to see us in action! Check out our awesome selection of fresh cut wholesale domestic flowers! We are always happy to help and answer any questions that you might have! Stock your retail shops with the highest quality merchandise! Don’t forget to tell us what you love most about Californian grown flowers!

Get Through The Mother’s Day Rush

busiest time of year

We all know that Mother’s Day is pretty much the busiest time of year for wholesale and retail florists. We prepare and anticipate all year for this rush. However, the fact that flowers are a natural product always gives room for problems to arise. Here at Main Wholesale Florist, we want to help you be prepared for this holiday as well as to offer some tips for improved sales.

Follow these important steps:

Be sure to keep your shop stocked for same day orders

Many people wait until the day of to purchase flowers for their mothers. If your retail shop is open on Mother’s Day keep a wide array of flowers available to ensure that each customer leaves happy.

Think of creative ways to get customers in your retail shop

Post on your social media accounts telling people about the services you are offering for this year’s holiday. Display eye-catching designs showing what you can do in your storefront windows to draw potential customers in!

Stop by your local wholesale florist to find the freshest seasonal flowers

Rather than having your flowers delivered to your retail location, stop by your local wholesaler to see what they are carrying. You might be surprised what you will find in their cooler! They may offer a larger selection in person. Here at Main Wholesale Florist, we love when our customers stop in! We are always happy to make suggestions when it comes to selecting flowers for your Mother’s Day arrangements.

Be sure to offer other items besides roses and carnations

We all know that roses and carnations are more expensive during Mother’s Day. Your customer’s wallets will not be happy. For those customers that wish to save money, offer non-traditional floral options.

Use these tips and tricks to help make the most out of this holiday for your retail shop! Stop by our New Jersey and New York locations to see the great selection that we offer before it is too late! Have your flowers delivered directly to your retail location using our Flowers Express service!

Tell us how you plan on making this year the best Mother’s Day yet!